Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Victoria’s Secret Fashion Show 2026: Everything You Need to Know About the Return in Los Angeles (Part I)

Campaign: Victoria’s Secret Fashion Show 2026

Source: https://infonegocios.biz/infomiami/victoria-s-secret-fashion-show-2026-todo-lo-que-tenes-que-saber-del-regreso-en-los-angeles-parte-i-2

Goal: To celebrate the iconic return of the fashion show

Summary: The Victoria's Secret Fashion Show 2026 was held on October 18, marking an epic and nostalgic return to the West Coast of the United States. Under the creative direction of Adam Selman, it has once again become an iconic event in the fashion industry, focusing on fan engagement and cultural significance.

France

Longchamp Art Festival united art, fashion, and culture in the heart of Paris

Brand: Longchamp

Campaign: Longchamp Art Festival

Source: https://www.imagensdemarca.pt/artigo/longchamp-art-festival-reuniu-arte-moda-e-cultura-no-coracao-de-paris/

Goal: To celebrate arts and culture in Paris

Claim: Always in Motion

Media: Cultural event

Summary: The Longchamp Art Festival, held in Paris, was a new cultural event that combined visual arts, design, music, dance, performance, and digital arts under the theme of movement. The festival featured around 30 artists and designers and included performances and exhibitions across three days.

art festival cultural event Longchamp

Uruguay

With Takis, also click

Brand: Takis

Campaign: Con Takis también hacé clic

Source: https://infonegocios.biz/infopublicidad/con-takis-tambien-hace-clic-la-marca-participo-de-muestra-fotografica-en-embajada-de-mexico

Goal: To promote Takis snacks through a cultural event celebrating Mexican music and community.

Media: Photography exhibition, live music event

Summary: The Mexican Embassy in Uruguay hosted a photography exhibition titled 'Sonideros: music, neighborhood and community in movement' featuring a tasting of Takis snacks. The event aimed to immerse visitors in the vibrant culture of Mexico with graffiti murals, live music, and the unique Takilocos dish. The exhibition focuses on the role of sonideros in Mexican culture as community figures that facilitate joyful gatherings.

cultural event Mexican culture snack promotion

Out Look: Belfast in Full Fleadh

Brand: Visit Belfast

Campaign: Fleadh Cheoil na hÉireann

Source: https://www.adworld.ie/2026/08/07/out-look-belfast-in-full-fleadh/

Goal: To promote the Fleadh Cheoil event and attract visitors to Belfast.

Claim: This is our time; Small City. Big Heart.; Come for the music. Stay for the craic!

Media: Out of Home, Digital formats, Bus wraps, 6 Sheets, Metropoles, Aircoach MegaRears, Digital Bridges

Summary: Belfast is hosting the Fleadh Cheoil na hÉireann for the first time, anticipating 800,000 visitors over eight days filled with concerts and cultural activities. Marketing efforts by PML Group NI and agencies like Ardmore Advertising and Mammoth have utilized various outdoor media channels to promote the event and encourage visitors from the Republic of Ireland. The campaign emphasizes civic pride and aims to convert interest in the event into travel to Belfast.

cultural event music festival outdoor advertising