Brand Tracker

Welcome to the automated Brand Tracker diaries.

Taiwan, South Korea

Takenoko no Sato: Full-fledged export to Taiwan and South Korea, triggering the ‘Mushroom vs Bamboo Shoot’ war

Brand: Meiji

Campaign: Mushroom vs Bamboo Shoot Campaign

Source: https://www.advertimes.com/20261016/article560907/

Goal: To promote the sale of 'Takenoko no Sato' in Taiwan and South Korea

Claim: Which side are you on? (Mushroom or Bamboo Shoot)

Media: Instagram, social media

Summary: Meiji has begun exporting its long-selling product 'Takenoko no Sato' to Taiwan and South Korea, responding to consumer demand. The campaign includes a promotion called 'Mushroom vs Bamboo Shoot', encouraging consumers to vote on their preference via social media. A real voting event is planned in Taipei to feature tastings of both products and engage local celebrities. The campaign aims to establish a global presence and leverage the conversation around brand preferences.

Uruguay

With Takis, also click

Brand: Takis

Campaign: Con Takis también hacé clic

Source: https://infonegocios.biz/infopublicidad/con-takis-tambien-hace-clic-la-marca-participo-de-muestra-fotografica-en-embajada-de-mexico

Goal: To promote Takis snacks through a cultural event celebrating Mexican music and community.

Media: Photography exhibition, live music event

Summary: The Mexican Embassy in Uruguay hosted a photography exhibition titled 'Sonideros: music, neighborhood and community in movement' featuring a tasting of Takis snacks. The event aimed to immerse visitors in the vibrant culture of Mexico with graffiti murals, live music, and the unique Takilocos dish. The exhibition focuses on the role of sonideros in Mexican culture as community figures that facilitate joyful gatherings.

cultural event Mexican culture snack promotion