Welcome to the automated Brand Tracker diaries.
Creation by Mother: Lufthansa Group Launches First B2C Brand Campaign
Goal: To promote the Lufthansa brand directly to consumers.
Summary: Lufthansa Group has launched its first B2C brand campaign, aiming to engage consumers directly and enhance brand visibility through innovative strategies.
Preview: The Juju Mexico and Brasso Facilitate Household Tasks
Goal: To introduce the new image of Brasso and strengthen brand recognition in a competitive category.
Claim: Your Extra Brasso for Cleaning
Media: Graphic materials, a 30-second audiovisual piece, and various adaptations
Summary: The campaign created by The Juju México for Brasso positions the brand as an extra helping hand in household cleaning tasks. It aims to promote the brand's new image and communicate the benefits of five different cleaning products in a memorable way. The campaign features various media formats, including graphics and a video, illustrating how Brasso products simplify everyday cleaning responsibilities.
Irish Examiner Taps Local Market With New Brand Campaign
Source: https://www.adworld.ie/2026/10/02/irish-examiner-taps-local-market-with-new-brand-campaign/
Goal: To showcase contemporary Cork and highlight the evolution of the Irish Examiner as a digital news platform
Claim: This is Cork. Tap into it
Media: film, out-of-home, radio, digital, press, social media
Summary: The Irish Examiner launched a new multi-platform brand campaign titled 'This is Cork', featuring comedian Kyla Cobbler. The campaign highlights the modern character of Cork and the evolution of the Irish Examiner, showcasing various aspects of life through multiple media channels. The production was handled by the Cork-founded company Heritage.
Twinings ‘But first, tea’ by Leo UK
Source: https://www.campaignlive.co.uk/article/twinings-but-first-tea-by-leo-uk/4mzkbrjajq3ee75x6dcwbjxwx4
Goal: Celebrate the moment for tea before taking on a task
Claim: But first, tea
Summary: Twinings has launched a new brand campaign that encourages people to take a moment for tea before starting any task.
Mastercard rethinks its ‘Priceless’ after nearly 30 years and puts the dreams of SMEs at the center
Goal: Focus on the dreams of small and medium enterprises
Summary: Mastercard is reimagining its iconic 'Priceless' campaign after nearly 30 years, centering the dreams of small and medium-sized enterprises (SMEs).
Maserati and Migrante launch ‘Luxury, every day’
Source: https://pub.be/fr/maserati-et-migrante-lancent-luxury-every-day/
Goal: Promote luxury as a daily experience
Claim: Luxury, every day
Summary: Maserati has launched a new campaign titled 'Luxury, every day' in collaboration with the agency Migrante. This initiative aims to position luxury as an integral part of everyday life.
FANUC Europe partners with LOLA to extend the DO YOU FANUC? brand campaign
Goal: To extend brand awareness
Summary: FANUC Europe has partnered with the agency LOLA to further develop and promote their brand campaign called 'DO YOU FANUC?'.
Vandebron Brings Creation In-House and Launches First Campaign
Goal: To promote renewable energy solutions
Summary: Vandebron has brought creation in-house and launched its first campaign aimed at promoting its renewable energy offerings. The initiative marks a significant step in the brand's marketing strategy.
Škoda Weaves Irish Stories Together in New ‘Tapestry for Ireland’ Campaign
Goal: To celebrate the brand's relationship with Irish consumers through a handcrafted tapestry representing Irish stories.
Media: OOH, DOOH, audiovisual documentation
Summary: Škoda Ireland launched 'The Tapestry for Ireland,' a campaign featuring a 3-meter long tapestry that showcases around 50 stories and cultural landmarks of Ireland, handcrafted by artist Eileen McNulty. The project embodies the diverse narratives that define modern Ireland and reflects Škoda's long-term connection with the Irish people. The tapestry is intended to be a celebration of the stories that shape Irish life today.
Tiger Beer asks: Have you met your inner tiger?
Source: https://www.marketing-interactive.com/tiger-beer-asks-have-you-met-your-inner-tiger
Goal: Encourage consumers to recognize their everyday courage
Claim: Your inner tiger is more powerful than you think
Media: Social channels
Summary: Tiger Beer's new global campaign promotes the idea of recognizing the everyday moments that reveal one's 'inner tiger.' Developed with LePub Singapore, it features a cinematic hero film that portrays individuals facing courageous situations, supported by a metaphorical tiger. The campaign seeks to redefine courage to include personal and relatable experiences rather than traditional notions of heroism, aiming to engage audiences across Southeast Asia and beyond.
HSL’s Brand and Marketing Director Anu Koskinen: ‘We Are Not Afraid of Being Talked About’
Goal: To engage communities in discussions about the brand through a fashion event.
Media: Fashion show
Summary: HSL has launched a new brand campaign centered around street fashion, collaborating with stylist Minttu Vesala. The campaign is inspired by lost and found items from HSL's public transport, aiming to highlight cultural diversity and spark conversations about the brand within communities. The project involves recycled materials and has seen input from various young designers.
Tough Gummy x My Hero Academia Achieves Over Double Store Turnover with Enhanced ‘Partner Feel’
Source: https://www.advertimes.com/20260824/article554628/
Goal: Create purchase opportunities for new consumers and enhance brand recognition
Claim: Bouncing deliciousness becomes your strength.
Media: Retail, social media
Summary: The Tough Gummy brand collaborated with the anime My Hero Academia to release special collaboration packages featuring popular characters, aiming to create purchase opportunities for new consumers and promote the messaging of being a supportive 'partner gummy'. The campaign, which included a contest for collaborative goods, resulted in a significant increase in store turnover. Positive consumer responses were observed on social media.
Believe in going further
Source: https://www.campaignlive.co.uk/article/send-bag-believe-going-further-ardmore-group/1967412
Goal: Celebrate the 20th anniversary of the brand
Claim: Believe in going further
Summary: Send My Bag, an international luggage delivery company, celebrates its 20th anniversary with a creative representation of a suitcase-shaped hot air balloon.
David New York adds Álvaro Soto as executive creative director
Goal: Transform the iconic lime ritual using technology.
Claim: For Every Golden Moment
Media: Not specified
Summary: David, a global creative agency, has appointed Álvaro Soto as executive creative director in their New York office. Soto will report to the North America CCO and will lead the creative strategy for the agency's clients in the U.S. He brings over 16 years of experience from previous roles, including leading campaigns for Corona and Budweiser. Recently, he led the Lime Guides campaign for Corona, enhancing the lime cutting ritual with food-safe laser technology, and contributed to a campaign taking Corona Cero to skiing slopes for the Milan Cortina 2026 Winter Olympics.
FTMO Marketing Now Managed by Jan Gemrich
Source: https://www.mam.cz/novinky/komunita-a-lide/2026-08/marketing-ftmo-nove-ridi-jan-gemrich/
Goal: Enhance global brand presence in modern prop trading
Summary: FTMO has appointed Jan Gemrich as its new CMO, who aims to unify data analytics and incorporate artificial intelligence in their marketing processes. Under his leadership, the company is launching a brand campaign in the United States as a proof of concept for further global engagement. The marketing department is leveraging AI to optimize operations and reduce costs, ensuring FTMO maintains its position as a leading brand in prop trading.
STANLEY’s talking toolbox says it’s time to ditch the bull
Source: https://www.marketing-interactive.com/stanleys-talking-toolbox-says-its-time-to-ditch-the-bull
Goal: Strengthen brand appeal among professionals in the construction sector
Claim: ALL BUILD. NO BULL.
Media: digital, social, retail, in-store
Summary: STANLEY has launched a new global brand platform called 'ALL BUILD. NO BULL.' aimed at professionals in the small business construction sector. This campaign features a talking toolbox named 'Stan' who humorously critiques marketing jargon and emphasizes the importance of dependable tools. The initiative positions STANLEY as a brand prioritizing practicality, reliability, and honest work, while also rolling out an updated product portfolio across various digital and retail channels globally.
Tell me which detergent you use and I’ll tell you… (the new cleaning habits in Uruguay according to Unilever)
Goal: To change consumer habits regarding concentrated detergent usage.
Media: Social media
Summary: Unilever conducted research to understand how Uruguayans choose and use dishwashing detergents, leading to the development of the 'Evolución' campaign for CIF Concentrado. The campaign aims to highlight the tangible benefits of concentrated detergents, addressing common consumer frustrations and adapting to current content consumption trends.
Advertising: L’Oréal Paris launches the new Elvive ad with Ludovica Coscione
Goal: Promote Elvive Extraordinary Oil
Media: Television and digital platforms
Summary: L'Oréal Paris, in collaboration with the creative agency McCann, launches a new communication campaign for Elvive Extraordinary Oil titled 'Wherever Summer Takes You'. The campaign features actress Ludovica Coscione and will be aired on major television channels and digital platforms with 15-second and 6-second spots.
Agency Migrante Completed Film for Maserati with Del Piero in Ten Days
Goal: To celebrate Italian excellence and connect Maserati's heritage with future ambitions.
Claim: The Italian GranTurismo: Effortless Luxury Performance
Media: Digital and social media channels
Summary: In the new global film by Maserati, Alessandro Del Piero drives the GranTurismo through nearly empty New York towards a stadium in New Jersey, featuring no dialogue or sports footage, but instead relying on driving, Del Piero's focus, and the sound of the Nettuno engine. The film, titled 'Never Stop Dreaming', was developed and realized in ten days by the independent agency Migrante and was released on July 19, coinciding with the FIFA World Cup 2026 final. It aims to highlight Italian craftsmanship and ambition, leveraging Italy's past successes in sports while emphasizing Maserati's refreshed model lineup.
Ö3 starts the new brand campaign ‘Ö3 hears you’
Goal: To engage listeners by emphasizing connection
Claim: Ö3 hears you
Summary: The Austrian radio station Ö3 has launched a new brand campaign titled 'Ö3 hears you', aiming to strengthen connections with its audience.
“Music brings us closer to people”: Fuzeta da Ponte and the formula behind Nos Alive
Goal: Strengthen brand association with music
Claim: If it is important to you, it is important to us
Media: Social media, onsite activations, telco infrastructure
Summary: The article discusses Nos's long-standing sponsorship of the Nos Alive music festival, highlighting their extensive telecom infrastructure investments and their commitment to connecting people through music. The brand's campaign emphasizes the importance of music in their identity and aims to reinforce their association with this cultural event.