Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

APICCAPS Celebrates 15 Years of the ‘Sexiest Industry in Europe’ Campaign

Brand: APICCAPS

Campaign: The Sexiest Industry in Europe

Source: https://www.imagensdemarca.pt/artigo/apiccaps-celebra-15-anos-da-campanha-da-industria-mais-sexy-da-europa/

Goal: To enhance the recognition and perception of the Portuguese footwear industry

Claim: The Sexiest Industry in Europe

Media: Photographic campaigns and visual design

Summary: The campaign 'The Sexiest Industry in Europe' celebrates its 15th anniversary, launched by APICCAPS with support from the Compete program. It aimed to improve the recognition of the Portuguese footwear industry by associating it with fashion and luxury, promoting national origins in international markets. The campaign included photographic initiatives focusing on design and premium quality, leading to an increase in Portuguese footwear production over the years.

Italy

Chanel Expands the Les Eaux de Chanel Collection with Paris-St. Moritz, Imaginary Journeys to Destinations Cherished by Coco Chanel

Brand: Chanel

Campaign: Les Eaux de Chanel – Paris-St. Moritz

Source: https://brand-news.it/brand/persona/cura-persona/chanel-amplia-con-paris-st-moritz-la-collezione-les-eaux-de-chanel-viaggi-immaginari-nelle-destinazioni-care-a-coco-chanel/

Goal: Promote the new fragrance inspired by winter destinations

Media: LinkedIn, Instagram, Facebook

Summary: Chanel expands its Les Eaux de Chanel collection with Paris-St. Moritz, inspired by beloved destinations of Coco Chanel and capturing the scent of winter mountains. The communication strategy for the collection and the new fragrance features minimal presence on LinkedIn, Instagram, and Facebook, using 40” and 10” videos while maintaining a brand visibility that relies on its strong market value rather than paid coverage.

fragrance luxury winter

Global

Creation of Luxury Fragrances (When Science and Technology Gain Space)

Brand: Valentino Beauty

Campaign: Vendetta Donna

Source: https://infonegocios.biz/y-ademas/creacion-de-fragancias-de-lujo-cuando-la-ciencia-y-la-tecnologia-gana-espacio

Goal: To showcase technological innovation in fragrance creation.

Claim: Long-lasting fragrance with innovative extraction technology.

Summary: Valentino Beauty and Giorgio Armani Beauty are launching new fragrances that highlight the integration of scientific research and technology in perfume creation. Valentino's Vendetta Donna features an innovative air extraction technology called Osmobloom, while Giorgio Armani's I WILL fragrance emphasizes persistence, lasting up to 24 hours. Both brands showcase how modern techniques enhance the development and sustainability of perfumes.

fragrance innovation luxury sustainability

Israel

Pninah Rosenblum Revamped: This is the New Luxurious and Pampering Toy Worth Half a Million Shekels

Brand: Pninah Rosenblum

Campaign: Luxury Toy Launch

Source: https://www.ice.co.il/auto/news/article/1131481

Goal: Promote a new luxury toy

Claim: New luxurious and pampering toy worth half a million shekels

Summary: Pninah Rosenblum has launched a new luxury toy valued at half a million shekels, highlighting its pampering qualities.

luxury toys

Belgium

Maserati and Migrante launch ‘Luxury, every day’

Brand: Maserati

Campaign: Luxury, every day

Source: https://pub.be/fr/maserati-et-migrante-lancent-luxury-every-day/

Goal: Promote luxury as a daily experience

Claim: Luxury, every day

Summary: Maserati has launched a new campaign titled 'Luxury, every day' in collaboration with the agency Migrante. This initiative aims to position luxury as an integral part of everyday life.

advertising brand campaign luxury

Italy

Maserati brings luxury to everyday life with the global campaign ‘Luxury, every day’

Brand: Maserati

Campaign: Luxury, every day

Source: https://brand-news.it/brand/automotive/auto/maserati-porta-il-lusso-nella-quotidianita-con-la-campagna-globale-luxury-every-day/

Goal: To communicate that luxury can be a part of everyday life

Claim: Italian Gran Turismo: Effortless Luxury Performance

Media: Social and digital channels, radio

Summary: Maserati's new campaign 'Luxury, every day' focuses on showcasing authentic luxury tied to the brand's identity. The film features four valuable items that the protagonists hesitate to use until three Maserati cars change their perspective, illustrating that luxury should be enjoyed daily. The campaign includes footage of the new GranTurismo, GranCabrio, and Grecale models, emphasizing their design and features. The film will be available in multiple formats across social media starting in September.

automobile everyday Italian design luxury

France

Renault and Publicis Conseil present a new chapter of the Clio in the campaign ‘The Muse’

Brand: Renault

Campaign: The Muse

Source: https://brand-news.it/brand/automotive/auto/renault-e-publicis-conseil-raccontano-la-un-nuovo-capitolo-della-clio-nella-campagna-the-muse/

Goal: To launch the new Clio full hybrid E-Tech and position it in a new narrative

Media: Film

Summary: Renault and Publicis Conseil have launched 'The Muse' campaign in France for the new Clio full hybrid E-Tech, featuring a narrative inspired by the muse of history, Clio. The film showcases Clio's journey as she decides to create a new chapter in automotive history, symbolizing the evolution of the Clio model over 35 years and 17 million units sold. Directed by Rupert Sanders, the campaign aims to position the new Clio within a luxurious context, breaking automotive industry norms.

advertising automotive luxury