Valentino Beauty

Campaign Diaries

Global

Creation of Luxury Fragrances (When Science and Technology Gain Space)

Campaign: Vendetta Donna

Source: https://infonegocios.biz/y-ademas/creacion-de-fragancias-de-lujo-cuando-la-ciencia-y-la-tecnologia-gana-espacio

Goal: To showcase technological innovation in fragrance creation.

Claim: Long-lasting fragrance with innovative extraction technology.

Summary: Valentino Beauty and Giorgio Armani Beauty are launching new fragrances that highlight the integration of scientific research and technology in perfume creation. Valentino's Vendetta Donna features an innovative air extraction technology called Osmobloom, while Giorgio Armani's I WILL fragrance emphasizes persistence, lasting up to 24 hours. Both brands showcase how modern techniques enhance the development and sustainability of perfumes.

Campaign Diaries

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Croatia

Dakota Johnson and Alexander Skarsgård Found Themselves in Vendetta

Brand: Valentino Beauty

Campaign: Vendetta

Source: https://www.media-marketing.com/vijesti/dakota-johnson-i-alexander-skarsgard-pronasli-su-se-u-vendetti/

Goal: To introduce a new fragrance franchise that represents both female and male scents as equal parts of the same story.

Media: Airport pop-up spaces, digital outdoor, CRM, content on Meta and TikTok, influencer collaborations, and partnership with Uber.

Summary: Valentino Beauty launched the Vendetta fragrance franchise featuring Dakota Johnson and Alexander Skarsgård as brand ambassadors, emphasizing a narrative of attraction and freedom. The campaign, creative by Romain Gavras with visuals by Inez & Vinoodh, uses a film shot on 35mm to convey intensity without dialogue, accompanied by a soundtrack from Pet Shop Boys. Vendetta Donna and Uomo fragrances complement each other, with a focus on building an emotional space for both in the same franchise.

Campaign Diaries

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