Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Maserati brings luxury to everyday life with the global campaign ‘Luxury, every day’

Campaign: Luxury, every day

Source: https://brand-news.it/brand/automotive/auto/maserati-porta-il-lusso-nella-quotidianita-con-la-campagna-globale-luxury-every-day/

Goal: To communicate that luxury can be a part of everyday life

Claim: Italian Gran Turismo: Effortless Luxury Performance

Media: Social and digital channels, radio

Summary: Maserati's new campaign 'Luxury, every day' focuses on showcasing authentic luxury tied to the brand's identity. The film features four valuable items that the protagonists hesitate to use until three Maserati cars change their perspective, illustrating that luxury should be enjoyed daily. The campaign includes footage of the new GranTurismo, GranCabrio, and Grecale models, emphasizing their design and features. The film will be available in multiple formats across social media starting in September.

Brazil

Fiat celebrates 50 years in Brazil with a major institutional campaign

Brand: Fiat

Campaign: Celebrating 50 years in Brazil

Source: https://brand-news.it/brand/automotive/auto/fiat-festeggia-50-anni-in-brasile-con-una-grande-campagna-istituzionale/

Goal: To celebrate Fiat's 50 years presence in Brazil

Summary: Fiat is celebrating its 50th anniversary in Brazil with a significant institutional campaign.

anniversary automobile celebration