Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

QMS NZ named Auckland FC’s official OOH partner

Brand: Auckland FC

Campaign: Partnership Announcement with QMS NZ

Source: https://stoppress.co.nz/news/media/qms-nz-named-auckland-fcs-official-ooh-partner/

Goal: Drive game-day attendance and fan engagement

Claim: QMS will capture the excitement of the fans’ journey across the city.

Media: Out of home media

Summary: QMS NZ has become the official out of home media partner for Auckland FC, enhancing the club's visibility and engagement with fans through a strategic media presence across Auckland. The partnership aims to increase game-day attendance and ticket sales while leveraging QMS's extensive network to connect with fans during their matchday commutes.

Ireland

Irish Examiner Taps Local Market With New Brand Campaign

Brand: Irish Examiner

Campaign: This is Cork

Source: https://www.adworld.ie/2026/10/02/irish-examiner-taps-local-market-with-new-brand-campaign/

Goal: To showcase contemporary Cork and highlight the evolution of the Irish Examiner as a digital news platform

Claim: This is Cork. Tap into it

Media: film, out-of-home, radio, digital, press, social media

Summary: The Irish Examiner launched a new multi-platform brand campaign titled 'This is Cork', featuring comedian Kyla Cobbler. The campaign highlights the modern character of Cork and the evolution of the Irish Examiner, showcasing various aspects of life through multiple media channels. The production was handled by the Cork-founded company Heritage.

brand campaign Cork digital media local culture

Portugal

Delta Cafés launches regional campaign ‘There is a lot of Algarve in Delta’

Brand: Delta Cafés

Campaign: There is a lot of Algarve in Delta

Source: https://meiosepublicidade.pt/2026/07/17/delta-cafes-lanca-campanha-regional-ha-muito-algarve-em-delta

Goal: To highlight the people and traditions of the Algarve region

Claim: There is a lot of Algarve in Delta

Media: Outdoor, digital, cinema

Summary: Delta Cafés launched the campaign 'There is a lot of Algarve in Delta,' focusing on the people and traditions of the Algarve region. The campaign aims to emphasize real stories and local protagonists, reflecting the region's warmth and genuineness. It will be prominently featured in various media channels, particularly in locations closely associated with the Algarve.

community focus local culture regional campaign