Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Multiply Media Group expands inventory network into the US through OUTFRONT Media

Brand: Multiply Media Group

Campaign: Expansion of Inventory Network

Source: https://campaignme.com/multiply-media-group-expands-inventory-network-into-the-us-through-outfront-media/

Goal: To expand inventory network and facilitate international campaigns for clients.

Claim: A clear commercial path to selected premium U.S. opportunities.

Media: Out-of-home, digital canvases

Summary: Multiply Media Group is expanding its inventory network into the U.S. through a partnership with OUTFRONT Media, allowing its clients to include U.S. media in their campaigns. This initiative enables easier planning and management of international campaigns while providing access to premium advertising locations in America.

New Zealand

QMS NZ named Auckland FC’s official OOH partner

Brand: Auckland FC

Campaign: Partnership Announcement with QMS NZ

Source: https://stoppress.co.nz/news/media/qms-nz-named-auckland-fcs-official-ooh-partner/

Goal: Drive game-day attendance and fan engagement

Claim: QMS will capture the excitement of the fans’ journey across the city.

Media: Out of home media

Summary: QMS NZ has become the official out of home media partner for Auckland FC, enhancing the club's visibility and engagement with fans through a strategic media presence across Auckland. The partnership aims to increase game-day attendance and ticket sales while leveraging QMS's extensive network to connect with fans during their matchday commutes.

fan engagement local culture out of home media sports partnership