Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Irish Examiner Taps Local Market With New Brand Campaign

Brand: Irish Examiner

Campaign: This is Cork

Source: https://www.adworld.ie/2026/10/02/irish-examiner-taps-local-market-with-new-brand-campaign/

Goal: To showcase contemporary Cork and highlight the evolution of the Irish Examiner as a digital news platform

Claim: This is Cork. Tap into it

Media: film, out-of-home, radio, digital, press, social media

Summary: The Irish Examiner launched a new multi-platform brand campaign titled 'This is Cork', featuring comedian Kyla Cobbler. The campaign highlights the modern character of Cork and the evolution of the Irish Examiner, showcasing various aspects of life through multiple media channels. The production was handled by the Cork-founded company Heritage.

Portugal

JCDecaux Marks Sustainability Week with Recycled Paper and 100 Digital Screens from SPV

Brand: JCDecaux

Campaign: Sustainability Week

Source: https://www.imagensdemarca.pt/artigo/jcdecaux-marca-a-semana-da-sustentabilidade-com-papel-reciclado-e-100-ecras-digitais-da-spv/

Goal: To promote sustainable advertising practices

Claim: Printed on Recycled Paper

Media: Outdoor posters, digital displays

Summary: JCDecaux is celebrating Sustainability Week with an initiative that includes the use of 100% recycled paper for all national outdoor campaigns from September 23 to 29, coinciding with the National Sustainability Day on September 25. This year, the initiative features 100 digital screens across the country to amplify messages of recycling and responsible consumption, while showcasing various brands' commitment to sustainability. The project aims to reduce environmental impact and promote circular economy practices.

digital media outdoor advertising recycling sustainability

Norway

P4-group becomes ‘The Sound of Radio’

Brand: P4-group

Campaign: The Sound of Radio

Source: https://www.kampanje.com/premium/p4-gruppen-bytter-slagord/1026978

Goal: To simplify digital listening and strengthen the connection between the channels while preserving their individuality.

Claim: The Sound of Radio

Media: Website, app, various platforms

Summary: The P4-group rebranded from 'The Sound of Norway' to 'The Sound of Radio' as part of a new identity shift that aims to improve digital listening experiences. This change includes visual updates to logos and a new design and branding system that enhances recognition across different products and platforms. The goal is to better connect the channels while maintaining their unique characteristics, accommodating digital listening trends.

digital media radio rebranding

Netherlands

Kijk platform of Talpa introduces vertical video proposition Shorts

Brand: Talpa

Campaign: Shorts

Source: https://www.adformatie.nl/media/media/kijk-platform-introduceert-vertical-video-propositie-shorts

Goal: To introduce a vertical video proposition

Summary: Talpa's Kijk platform has launched a new proposition for vertical videos called 'Shorts', aiming to enhance user engagement with short-form content.

digital media video

Luxembourg

Orange Luxembourg opens a new media innovation field with ChatGPT Ads and SMART

Brand: Orange Luxembourg

Campaign: ChatGPT Ads and SMART

Source: https://www.adada.lu/2026/09/orange-luxembourg-ouvre-un-nouveau-terrain-dinnovation-media-avec-chatgpt-ads-et-smart/

Goal: To innovate media advertising

Media: digital media

Summary: Orange Luxembourg is launching a new media innovation initiative featuring ChatGPT Ads and SMART technology to enhance advertising strategies and customer engagement.

advertising digital media innovation

Ireland

GrowthStory Sets Out Its Stall with Eileen Ruddy as New MD

Brand: GrowthStory

Campaign: GrowthStory Podcast vs Social Attitudes Barometer

Source: https://www.adworld.ie/2026/08/28/growthstory-sets-out-its-stall-with-eileen-ruddy-as-new-md/

Goal: To deliver business and brand impact using audio and video-first creator media.

Claim: Great stories are one of the most powerful levers of long-term business growth.

Media: podcasts, social media, video, audio

Summary: GrowthStory, a rebranded agency from Sing!, focuses on branded content and partnerships in creator media under the leadership of Eileen Ruddy. The agency aims to help brands authentically connect with audiences through creator media and has launched a podcast study in partnership with RED C Research to explore user experiences and attitudes towards content.

branded content creator media digital media podcasting

Spain

Sponsors of The Evening Year VI: The Brands Joining In

Brand: Casio, fast food chain, Maxibon, Coca-Cola, Revolut, Spotify, InfoJobs, Mahou, Idealo, Grefusa, Cerave

Campaign: La Velada del Año VI

Source: https://www.marketingdirecto.com/marketing-general/eventos-y-formacion/patrocinadores-velada-ano-vi-marcas-2026

Goal: Promote the event and brands through sponsorship

Media: Twitch, TikTok Live

Summary: La Velada del Año VI is returning on July 25, 2026, as a major entertainment event hosted by Ibai Llanos, featuring celebrity matchups and attracting tens of thousands of attendees along with millions watching online. The event serves as a significant promotional platform for brands and sponsors, with several companies participating, including Casio and a new fast food sponsor.

digital media event promotion sponsorship

Italy

Montagna.tv Grows in Audience and Expands Offer with the Vodcast ‘Campo Base’

Brand: Montagna.tv

Campaign: Campo Base

Source: https://brand-news.it/media/digitale/montagna-tv-cresce-nellaudience-e-amplia-lofferta-con-il-vodcast-campo-base/

Goal: To expand the brand's presence in video and audio formats.

Claim: Bringing Montagna.tv beyond articles and daily news.

Media: YouTube, Spotify, Amazon Music, Spreaker

Summary: Montagna.tv has launched a new vodcast called 'Campo Base' to enhance its editorial offerings and expand its presence in video and audio formats. The digital media brand has experienced significant growth, with a 165% increase in visits and a new editorial direction led by Gian Luca Gasca. The vodcast features conversations with outdoor personalities, aiming to showcase the deep relationships between people and mountains through personal stories and experiences.

digital media Montagna outdoor vodcast

New Zealand

Allied Media gives Otago Daily Times a digital refresh

Brand: Allied Media

Campaign: Digital Refresh of Otago Daily Times

Source: https://stoppress.co.nz/news/media/allied-media-gives-otago-daily-times-a-digital-refresh/

Goal: To enhance the digital presence and journalism of the Otago Daily Times.

Claim: Investing in trusted South Island journalism.

Media: Website, e-edition platform, mobile apps

Summary: Allied Media has launched a completely rebuilt digital platform for the Otago Daily Times, marking the biggest overhaul of its online presence in over a decade. The new website enhances journalism capabilities and provides readers with a faster experience, alongside an updated e-edition and a new subscription system.

digital media journalism newspaper