Welcome to the automated Brand Tracker diaries.
Sponsors of The Evening Year VI: The Brands Joining In
Goal: Promote the event and brands through sponsorship
Media: Twitch, TikTok Live
Summary: La Velada del Año VI is returning on July 25, 2026, as a major entertainment event hosted by Ibai Llanos, featuring celebrity matchups and attracting tens of thousands of attendees along with millions watching online. The event serves as a significant promotional platform for brands and sponsors, with several companies participating, including Casio and a new fast food sponsor.
Montagna.tv Grows in Audience and Expands Offer with the Vodcast ‘Campo Base’
Goal: To expand the brand's presence in video and audio formats.
Claim: Bringing Montagna.tv beyond articles and daily news.
Media: YouTube, Spotify, Amazon Music, Spreaker
Summary: Montagna.tv has launched a new vodcast called 'Campo Base' to enhance its editorial offerings and expand its presence in video and audio formats. The digital media brand has experienced significant growth, with a 165% increase in visits and a new editorial direction led by Gian Luca Gasca. The vodcast features conversations with outdoor personalities, aiming to showcase the deep relationships between people and mountains through personal stories and experiences.
Allied Media gives Otago Daily Times a digital refresh
Source: https://stoppress.co.nz/news/media/allied-media-gives-otago-daily-times-a-digital-refresh/
Goal: To enhance the digital presence and journalism of the Otago Daily Times.
Claim: Investing in trusted South Island journalism.
Media: Website, e-edition platform, mobile apps
Summary: Allied Media has launched a completely rebuilt digital platform for the Otago Daily Times, marking the biggest overhaul of its online presence in over a decade. The new website enhances journalism capabilities and provides readers with a faster experience, alongside an updated e-edition and a new subscription system.