Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Sprint Star Makes Comeback – on E4:an

Campaign: Förbifartspremiären

Source: https://www.resume.se/marknadsforing/kampanj/har-gor-sprintstjarnan-comeback-pa-e4an/

Goal: Create awareness for a unique running event

Summary: In anticipation of the running event Förbifartspremiären, sprint star Irene Ekelund participated as a test runner to generate buzz. The event will allow thousands of runners to experience a new running route between Hjulsta and Häggvik, including areas not previously accessible to the public. Marathongruppen aims to attract more participants by showcasing the event's unique features through Ekelund's participation.

Japan

In an Era Where Advertising is Hard to Remember, Enhancing ‘Emotional Assets’ with Frontier International’s ‘HEAT Method’

Brand: Mitsui Fudosan

Campaign: SAMURAI BLUE 3D EXPERIENCE Presented by SAISON

Source: https://www.advertimes.com/20260804/article551541/

Goal: To create lasting emotional memories and encourage ongoing support for the brand

Media: XR technology, social media

Summary: The article discusses Frontier International's development of the 'HEAT method' to enhance emotional engagement with advertisements in an age where ads are easily forgotten. The method consists of four processes: Hook, Emotion, Amplify, and Transform, aimed at generating profound emotional experiences and ongoing brand loyalty. A recent example is provided, highlighting an event supporting the World Cup held at MIYASHITA PARK, which effectively utilized immersive environments and social media integration to achieve these goals.

advertising emotional marketing event promotion

Spain

Sponsors of The Evening Year VI: The Brands Joining In

Brand: Casio, fast food chain, Maxibon, Coca-Cola, Revolut, Spotify, InfoJobs, Mahou, Idealo, Grefusa, Cerave

Campaign: La Velada del Año VI

Source: https://www.marketingdirecto.com/marketing-general/eventos-y-formacion/patrocinadores-velada-ano-vi-marcas-2026

Goal: Promote the event and brands through sponsorship

Media: Twitch, TikTok Live

Summary: La Velada del Año VI is returning on July 25, 2026, as a major entertainment event hosted by Ibai Llanos, featuring celebrity matchups and attracting tens of thousands of attendees along with millions watching online. The event serves as a significant promotional platform for brands and sponsors, with several companies participating, including Casio and a new fast food sponsor.

digital media event promotion sponsorship

United States

Beer is back in stock, Boston tells Scots to come back

Brand: Meet Boston

Campaign: Scotland, Come Back

Source: https://www.media-marketing.com/vijesti/pivo-je-ponovo-na-zalihama-boston-porucio-skotima-da-se-vrate/

Goal: Encourage Scottish tourists to return to Boston

Claim: Don’t worry, we restocked the beer, No Boston. No Party, Come back anytime, Scotland

Media: OOH screens

Summary: Meet Boston launched a campaign to welcome back Scottish fans after their visit for the FIFA World Cup 2026, reminding them of the fun they had in the city. The campaign included humorous messages displayed in Scotland about beer restocks and featured visuals related to Scottish fan culture. It also established a formal partnership between Boston and Glasgow focused on tourism, education, innovation, and sustainability.

advertising event promotion tourism