Welcome to the automated Brand Tracker diaries.
Sponsors of The Evening Year VI: The Brands Joining In
Goal: Promote the event and brands through sponsorship
Media: Twitch, TikTok Live
Summary: La Velada del Año VI is returning on July 25, 2026, as a major entertainment event hosted by Ibai Llanos, featuring celebrity matchups and attracting tens of thousands of attendees along with millions watching online. The event serves as a significant promotional platform for brands and sponsors, with several companies participating, including Casio and a new fast food sponsor.
Beer is back in stock, Boston tells Scots to come back
Goal: Encourage Scottish tourists to return to Boston
Claim: Don’t worry, we restocked the beer, No Boston. No Party, Come back anytime, Scotland
Media: OOH screens
Summary: Meet Boston launched a campaign to welcome back Scottish fans after their visit for the FIFA World Cup 2026, reminding them of the fun they had in the city. The campaign included humorous messages displayed in Scotland about beer restocks and featured visuals related to Scottish fan culture. It also established a formal partnership between Boston and Glasgow focused on tourism, education, innovation, and sustainability.