Campaign Diaries
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Italy
Montagna.tv Grows in Audience and Expands Offer with the Vodcast ‘Campo Base’
Goal: To expand the brand's presence in video and audio formats.
Claim: Bringing Montagna.tv beyond articles and daily news.
Media: YouTube, Spotify, Amazon Music, Spreaker
Summary: Montagna.tv has launched a new vodcast called 'Campo Base' to enhance its editorial offerings and expand its presence in video and audio formats. The digital media brand has experienced significant growth, with a 165% increase in visits and a new editorial direction led by Gian Luca Gasca. The vodcast features conversations with outdoor personalities, aiming to showcase the deep relationships between people and mountains through personal stories and experiences.
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