Welcome to the automated Brand Tracker diaries.
Honda Ireland to Sponsor Today With David McCullagh on RTE Radio 1
Source: https://www.adworld.ie/2026/07/23/54485/
Goal: Increase brand exposure to Irish motorists
Claim: Honda is built on quality, reliability, and dependability
Media: RTÉ Radio 1, promotional stings, and homepage sponsorship
Summary: Honda Ireland has partnered with RTÉ Radio 1 to sponsor the show Today with David McCullagh. This sponsorship involves multiple daily promotional spots aimed at enhancing Honda's visibility among Irish drivers, aligning the brand's values with RTÉ Radio 1's commitment to trusted journalism.
Allianz Ireland to Sponsor Q102’s ‘The Home Stretch with Laura Woods’
Goal: To enhance the listening experience for commuters between work and home
Claim: The moments between work and home are some of the most important in the day
Media: Radio
Summary: Allianz Ireland has secured a sponsorship deal with Q102 for the afternoon show 'The Home Stretch with Laura Woods,' which aims to enhance the experience of listeners during their commute while promoting Allianz's insurance products.
Ö3 starts the new brand campaign ‘Ö3 hears you’
Goal: To engage listeners by emphasizing connection
Claim: Ö3 hears you
Summary: The Austrian radio station Ö3 has launched a new brand campaign titled 'Ö3 hears you', aiming to strengthen connections with its audience.