Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

P4-group becomes ‘The Sound of Radio’

Campaign: The Sound of Radio

Source: https://www.kampanje.com/premium/p4-gruppen-bytter-slagord/1026978

Goal: To simplify digital listening and strengthen the connection between the channels while preserving their individuality.

Claim: The Sound of Radio

Media: Website, app, various platforms

Summary: The P4-group rebranded from 'The Sound of Norway' to 'The Sound of Radio' as part of a new identity shift that aims to improve digital listening experiences. This change includes visual updates to logos and a new design and branding system that enhances recognition across different products and platforms. The goal is to better connect the channels while maintaining their unique characteristics, accommodating digital listening trends.

Italy

Rai Advertising, Luca Poggi: ‘Created the strongest audio commercial offer’. Collection in line with the market

Brand: Rai Pubblicità

Campaign: Total Audio

Source: https://brand-news.it/media/radio-media/rai-pubblicita-luca-poggi-offerta-commerciale-audio-raccolta-radio/

Goal: Offer a strong commercial audio solution to advertisers

Claim: Generating impactful audio connections with qualified contacts

Media: Rai Radio, Radio Italia, Kiss Kiss

Summary: Luca Poggi, CEO of Rai Pubblicità, discusses the Total Audio offering that combines Rai Radio with other channels to create a significant impact on listeners. With 27 million weekly listeners, the focus is on qualified contacts rather than just reach, emphasizing the importance of connecting with valuable consumers. Specific programs like 'Tutto il calcio minuto per minuto' and initiatives like 'M’illumino di meno' are cited as examples of how Rai Radio engages the audience. The campaign aims to leverage audience connection and cultural engagement through localized events and quality content.

audio advertising media impact radio

Sweden

The Campaign That Launches Radio Aftonbladet

Brand: Aftonbladet

Campaign: Always Updated. Never Boring.

Source: https://www.resume.se/marknadsforing/kampanj/har-ar-kampanjen-som-ska-locka-lyssnare-till-radio-aftonbladet/

Goal: To introduce Radio Aftonbladet as a new player in the radio market while integrating news and entertainment.

Claim: Always Updated. Never Boring.

Media: Television, online video, social media, display, print, outdoor advertising

Summary: The campaign celebrates the launch of Radio Aftonbladet, emphasizing its aim to combine Aftonbladet's journalistic quality with the engaging format of radio. It includes a wide-reaching national effort across various channels to convey a message of immediacy and connection.

advertising launch Media radio

Ireland

Honda Ireland to Sponsor Today With David McCullagh on RTE Radio 1

Brand: Honda

Campaign: Sponsorship of Today with David McCullagh

Source: https://www.adworld.ie/2026/07/23/54485/

Goal: Increase brand exposure to Irish motorists

Claim: Honda is built on quality, reliability, and dependability

Media: RTÉ Radio 1, promotional stings, and homepage sponsorship

Summary: Honda Ireland has partnered with RTÉ Radio 1 to sponsor the show Today with David McCullagh. This sponsorship involves multiple daily promotional spots aimed at enhancing Honda's visibility among Irish drivers, aligning the brand's values with RTÉ Radio 1's commitment to trusted journalism.

Irish marketing radio sponsorship

Ireland

Allianz Ireland to Sponsor Q102’s ‘The Home Stretch with Laura Woods’

Brand: Allianz

Campaign: The Home Stretch with Laura Woods Sponsorship

Source: https://www.adworld.ie/2026/07/17/allianz-ireland-to-sponsor-q102s-the-home-stretch-with-laura-woods/

Goal: To enhance the listening experience for commuters between work and home

Claim: The moments between work and home are some of the most important in the day

Media: Radio

Summary: Allianz Ireland has secured a sponsorship deal with Q102 for the afternoon show 'The Home Stretch with Laura Woods,' which aims to enhance the experience of listeners during their commute while promoting Allianz's insurance products.

commuting radio sponsorship

Austria

Ö3 starts the new brand campaign ‘Ö3 hears you’

Brand: Ö3

Campaign: Ö3 hears you

Source: https://www.horizont.at/marketing/news/orf-hitradio-oe3-startet-die-neue-markenkampagne-oe3-hoert-euch-102689

Goal: To engage listeners by emphasizing connection

Claim: Ö3 hears you

Summary: The Austrian radio station Ö3 has launched a new brand campaign titled 'Ö3 hears you', aiming to strengthen connections with its audience.

brand campaign radio