Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

The ‘Truly Social’ Network Monnett Prepares for Its Grand Launch in October 2026 with Already 100,000 Registrants

Brand: Monnett

Campaign: Grand Launch Campaign

Source: https://www.adada.lu/2026/09/le-reseau-vraiment-social-monnett-prepare-son-grand-lancement-pour-octobre-2026-avec-deja-100-000-inscrits/

Goal: To prepare for the launch of a social network

Claim: A truly social network

Summary: The social network Monnett is preparing for its major launch in October 2026, with already 100,000 registered users. The platform aims to promote itself as a genuinely social network.

Sweden

The Campaign That Launches Radio Aftonbladet

Brand: Aftonbladet

Campaign: Always Updated. Never Boring.

Source: https://www.resume.se/marknadsforing/kampanj/har-ar-kampanjen-som-ska-locka-lyssnare-till-radio-aftonbladet/

Goal: To introduce Radio Aftonbladet as a new player in the radio market while integrating news and entertainment.

Claim: Always Updated. Never Boring.

Media: Television, online video, social media, display, print, outdoor advertising

Summary: The campaign celebrates the launch of Radio Aftonbladet, emphasizing its aim to combine Aftonbladet's journalistic quality with the engaging format of radio. It includes a wide-reaching national effort across various channels to convey a message of immediacy and connection.

advertising launch Media radio