Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Stuff says a new-look Neighbourly is on the way

Brand: Stuff

Campaign: Revamped Neighbourly

Source: https://stoppress.co.nz/news/stuff-says-a-new-look-neighbourly-is-on-the-way/

Goal: To create a national local social network

Claim: A social network that is local, interactive, community-based and with national reach at scale

Media: Neighbourly News

Summary: Stuff has announced a revamped Neighbourly, enhancing its hyper-local Neighbourly News sites. The rebuild aims to provide New Zealand with a national local social network. The current Neighbourly website will be paused as the project completes, while Neighbourly News continues to promote local happenings. Advertisers will find a positive environment in the new Neighbourly.

France

The ‘Truly Social’ Network Monnett Prepares for Its Grand Launch in October 2026 with Already 100,000 Registrants

Brand: Monnett

Campaign: Grand Launch Campaign

Source: https://www.adada.lu/2026/09/le-reseau-vraiment-social-monnett-prepare-son-grand-lancement-pour-octobre-2026-avec-deja-100-000-inscrits/

Goal: To prepare for the launch of a social network

Claim: A truly social network

Summary: The social network Monnett is preparing for its major launch in October 2026, with already 100,000 registered users. The platform aims to promote itself as a genuinely social network.

launch social network