Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Stuff says a new-look Neighbourly is on the way

Brand: Stuff

Campaign: Revamped Neighbourly

Source: https://stoppress.co.nz/news/stuff-says-a-new-look-neighbourly-is-on-the-way/

Goal: To create a national local social network

Claim: A social network that is local, interactive, community-based and with national reach at scale

Media: Neighbourly News

Summary: Stuff has announced a revamped Neighbourly, enhancing its hyper-local Neighbourly News sites. The rebuild aims to provide New Zealand with a national local social network. The current Neighbourly website will be paused as the project completes, while Neighbourly News continues to promote local happenings. Advertisers will find a positive environment in the new Neighbourly.

Japan

A New Tourism Guide ‘JOURNAL JOURNEY’ Born from ‘Okuru Fukushima Minpo’ Starts

Brand: Fukushima Minpo

Campaign: JOURNAL JOURNEY

Source: https://www.advertimes.com/20260901/article556013/

Goal: Enhance the tourism image of Fukushima

Media: Newspaper

Summary: The Fukushima Minpo has launched a new tourism initiative called 'JOURNAL JOURNEY.' This project aims to strengthen the tourism image of Fukushima, particularly 15 years after the disaster, by utilizing local articles to highlight lesser-known attractions. The campaign debuted in the 'okuru Fukushima Minpo,' reinforcing the idea that stories from local papers can serve as tourism resources.

Fukushima local news tourism