Stuff

Campaign Diaries

New Zealand

Stuff to Host the Kingmakers’ Debate

Brand: Stuff

Campaign: Press Kingmakers’ Debate

Source: https://stoppress.co.nz/news/stuff-to-host-the-kingmakers-debate/

Goal: To engage political discourse ahead of the 2026 election

Claim: A brilliant opportunity to see influential leaders debate the issues

Media: stuff.co.nz, thepost.co.nz, thepress.co.nz

Summary: The Press Kingmakers’ Debate, hosted by Stuff, will feature five party leaders, including Winston Peters, debating key issues ahead of the 2026 election. The debate will be moderated and broadcast live from Stuff’s Auckland studio, followed by an expert panel analysis. This event marks the first of two debates hosted by Stuff in the lead-up to the election.

Campaign Diaries

No Brand Diaries found.

New Zealand

Stuff says a new-look Neighbourly is on the way

Brand: Stuff

Campaign: Revamped Neighbourly

Source: https://stoppress.co.nz/news/stuff-says-a-new-look-neighbourly-is-on-the-way/

Goal: To create a national local social network

Claim: A social network that is local, interactive, community-based and with national reach at scale

Media: Neighbourly News

Summary: Stuff has announced a revamped Neighbourly, enhancing its hyper-local Neighbourly News sites. The rebuild aims to provide New Zealand with a national local social network. The current Neighbourly website will be paused as the project completes, while Neighbourly News continues to promote local happenings. Advertisers will find a positive environment in the new Neighbourly.

Campaign Diaries

No Brand Diaries found.

community engagement local news social network

New Zealand

Stuff launches MoneyStuff

Brand: Stuff

Campaign: MoneyStuff

Source: https://stoppress.co.nz/news/stuff-launches-moneystuff/

Goal: To provide practical guidance and interactive tools for personal finance decisions

Claim: Expert journalism combined with interactive tools helps Kiwis make better money decisions

Media: Online platform

Summary: Stuff Digital has launched MoneyStuff, a new platform aimed at improving Kiwis' financial decision-making through interactive tools, proprietary research, and practical guidance. The initiative builds on the success of HealthStuff and includes a Wealth Comparison tool to compare financial situations among New Zealanders. This effort addresses the misinformation surrounding finance and aims to facilitate conversations about money.

Campaign Diaries

No Brand Diaries found.

financial education interactive tools personal finance