Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Xfin creates the verb ‘xfinar’ and chooses César Mourão for new campaign

Brand: Xfin

Campaign: Xfinar

Source: https://www.imagensdemarca.pt/artigo/xfin-cria-o-verbo-xfinar-e-escolhe-cesar-mourao-para-nova-campanha/

Goal: To promote the comparison of financial alternatives before making decisions.

Claim: Have you xfinar'd that yet?

Media: Digital platforms and social media

Summary: Xfin launched a new campaign to introduce the verb 'xfinar' into the Portuguese vocabulary with comedian César Mourão. The campaign consists of five digital films that use humor to encourage people to compare financial options before making decisions. The initiative comes during a period of growth for Xfin, aiming to raise awareness of the brand and emphasize that their intermediation service is free for clients.

Belgium

LDV and Argenta Teach the Art of Making Financial Choices

Brand: LDV and Argenta

Campaign: Teaching the Art of Financial Choices

Source: https://pub.be/fr/ldv-et-argenta-enseignent-lart-de-faire-des-choix-financiers/

Goal: To educate consumers on financial decision-making.

Summary: The campaign focuses on educating consumers about financial choices, aiming to enhance their understanding and decision-making skills regarding personal finances.

consumer choice financial education

Uruguay

Financial education reaches the interior (CAF promotes it together with BCU)

Brand: CAF

Campaign: Central para Vos

Source: https://infonegocios.biz/y-ademas/la-educacion-financiera-llega-al-interior-caf-lo-promueve-junto-al-bcu

Goal: To promote financial education among young people

Claim: Financial education is a fundamental tool for building opportunities

Summary: CAF, along with the Central Bank of Uruguay, conducted an event called 'Central para Vos' as part of the BCUEduca program to promote financial education among adolescents in Durazno. Over 500 students participated in activities designed to help them understand key financial concepts such as savings, debt, and inflation. The initiative aims to instill lifelong financial habits that contribute to individual and community well-being.

financial education youth empowerment

New Zealand

Stuff launches MoneyStuff

Brand: Stuff

Campaign: MoneyStuff

Source: https://stoppress.co.nz/news/stuff-launches-moneystuff/

Goal: To provide practical guidance and interactive tools for personal finance decisions

Claim: Expert journalism combined with interactive tools helps Kiwis make better money decisions

Media: Online platform

Summary: Stuff Digital has launched MoneyStuff, a new platform aimed at improving Kiwis' financial decision-making through interactive tools, proprietary research, and practical guidance. The initiative builds on the success of HealthStuff and includes a Wealth Comparison tool to compare financial situations among New Zealanders. This effort addresses the misinformation surrounding finance and aims to facilitate conversations about money.

financial education interactive tools personal finance

Czech Republic

Do You Have It Counted? Educational Campaign by the Czech Banking Association Aims to Help People Prepare for Retirement

Brand: Czech Banking Association

Campaign: Do You Have It Counted?

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/mas-to-spocitany-edukacni-kampan-cba-ma-pomoci-lidem-s-pripravou-na-duchod/

Goal: Help people prepare financially for retirement

Claim: Do You Have It Counted?

Media: Website, social media, PR

Summary: The Czech Banking Association has launched an educational program titled 'Do You Have It Counted?' aimed at helping people over fifty prepare for retirement. The campaign includes various formats that address key questions regarding savings for retirement. It started with provocative billboard ads to spark discussion about the financial planning for retirement, with a long-term approach through a dedicated website and influencers in the finance sector.

financial education retirement planning