Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Braun hires Leire Martínez to talk about ‘going free’ and leads the campaign alongside the concerts of La Oreja de Van Gogh

Brand: Braun

Campaign: Going Free

Source: https://www.reasonwhy.es/actualidad/leire-braun-ir-por-libre-campana

Goal: To promote the concept of independence in consumer choices

Claim: Advertising does not create needs, but can create the universe of consumers for a brand.

Summary: Braun has hired Leire Martínez to discuss the theme of 'Going Free' in relation to their campaign that coincides with La Oreja de Van Gogh's concerts. The campaign emphasizes how advertising influences consumer perception and choice.

Belgium

LDV and Argenta Teach the Art of Making Financial Choices

Brand: LDV and Argenta

Campaign: Teaching the Art of Financial Choices

Source: https://pub.be/fr/ldv-et-argenta-enseignent-lart-de-faire-des-choix-financiers/

Goal: To educate consumers on financial decision-making.

Summary: The campaign focuses on educating consumers about financial choices, aiming to enhance their understanding and decision-making skills regarding personal finances.

consumer choice financial education