Campaign Diaries
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Czech Republic
Do You Have It Counted? Educational Campaign by the Czech Banking Association Aims to Help People Prepare for Retirement
Goal: Help people prepare financially for retirement
Claim: Do You Have It Counted?
Media: Website, social media, PR
Summary: The Czech Banking Association has launched an educational program titled 'Do You Have It Counted?' aimed at helping people over fifty prepare for retirement. The campaign includes various formats that address key questions regarding savings for retirement. It started with provocative billboard ads to spark discussion about the financial planning for retirement, with a long-term approach through a dedicated website and influencers in the finance sector.
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