Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Hard Work, Criticism, and Losing Motivation. Subterra Presents the Uncomfortable Zone and Shows What Precedes Success

Campaign: Nekomfortní zóna

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/drina-kritika-i-ztrata-motivace-subterra-predstavuje-nekomfortni-zonu-a-ukazuje-co-predchazi-uspechum/

Goal: To raise awareness about overcoming challenges among young people

Claim: Success hides hard work and overcoming failures

Media: Social media

Summary: Subterra has launched a long-term project called Nekomfortní zóna, highlighting the challenges faced by young athletes like swimmer Filip Jícha and cyclist Denisa Slámová. The campaign aims to show young people, aged 15-25, that they can overcome obstacles in their lives, encouraging them to find their path despite setbacks. The project will showcase athletes' stories, feature profiles of participants in the Subterra Cup, and host discussions in schools, culminating in activities related to the Superfinal of floorball in April 2027.

Uruguay

Financial education reaches the interior (CAF promotes it together with BCU)

Brand: CAF

Campaign: Central para Vos

Source: https://infonegocios.biz/y-ademas/la-educacion-financiera-llega-al-interior-caf-lo-promueve-junto-al-bcu

Goal: To promote financial education among young people

Claim: Financial education is a fundamental tool for building opportunities

Summary: CAF, along with the Central Bank of Uruguay, conducted an event called 'Central para Vos' as part of the BCUEduca program to promote financial education among adolescents in Durazno. Over 500 students participated in activities designed to help them understand key financial concepts such as savings, debt, and inflation. The initiative aims to instill lifelong financial habits that contribute to individual and community well-being.

financial education youth empowerment

France

Grow older, not lamer: La Chambre des Métiers wants to trigger a critical debate on school and professional orientation

Brand: La Chambre des Métiers

Campaign: Grow older, not lamer

Source: https://www.adada.lu/2023/04/grow-older-not-lamer-la-chambre-des-metiers-veut-declencher-un-debat-critique-sur-lorientation-scolaire-et-professionnelle/

Goal: To provoke a critical debate on educational and occupational orientation

Claim: Grow older, not lamer

Summary: The campaign by La Chambre des Métiers aims to stimulate a critical discussion regarding school and professional orientation for the youth, highlighting the importance of valuing the expertise and skills gained through experience as one ages.

career orientation education youth empowerment

Sweden

Intersport and Monica Jusu Bah Highlight the Power of Sports

Brand: Intersport

Campaign: Sport builds dreams

Source: https://www.resume.se/marknadsforing/kampanj/intersport-lyfter-sportens-kraft-i-skolstartskampanj/

Goal: Promote the importance of sports for children and youth

Summary: Intersport, in collaboration with Adidas and national team player Monica Jusu Bah, has launched this year's back-to-school campaign titled 'Sport builds dreams.' The campaign emphasizes the significance of sports in strengthening the next generation through community, joy in movement, and involvement in sports clubs. It showcases young players from Sävedalens IF to foster recognition and authenticity, while Monica shares her experiences and the vital role of her mother as a role model.

community sports youth empowerment

Austria

Believe in Yourself: Erste Bank Shows Young Love in the Era of AI

Brand: Erste Bank

Campaign: Believe in Yourself

Source: https://www.horizont.at/marketing/news/glaub-an-dich-erste-bank-zeigt-die-junge-liebe-in-zeiten-der-ki-102656

Goal: Promote young love and self-belief in the context of AI

Claim: Believe in yourself

Summary: The article discusses Erste Bank's new campaign focusing on young love in the era of artificial intelligence, encouraging individuals to believe in themselves.

advertising AI banking youth empowerment