Campaign Diaries
Honda Recovers Emotional Storytelling with New Campaign Created by Pablo London
Goal: To reinforce the emotional connection between Honda and consumers.
Claim: Your Dreams Engineered
Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.
Campaign Diaries
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Honda Ireland to Sponsor Today With David McCullagh on RTE Radio 1
Source: https://www.adworld.ie/2026/07/23/54485/
Goal: Increase brand exposure to Irish motorists
Claim: Honda is built on quality, reliability, and dependability
Media: RTÉ Radio 1, promotional stings, and homepage sponsorship
Summary: Honda Ireland has partnered with RTÉ Radio 1 to sponsor the show Today with David McCullagh. This sponsorship involves multiple daily promotional spots aimed at enhancing Honda's visibility among Irish drivers, aligning the brand's values with RTÉ Radio 1's commitment to trusted journalism.
Campaign Diaries
No Brand Diaries found.
Honda Sent Dreams for Testing
Source: https://www.media-marketing.com/vijesti/honda-je-snove-poslala-na-testiranje/
Goal: To connect automotive engineering with human needs and desires.
Claim: Engineering makes sense only if it solves something very human.
Media: Film, OOH, social media content
Summary: Honda launched a new campaign titled 'Your Dreams Engineered,' showcasing how human ideas take shape during the engineering process. The campaign, created by Pablo London, emphasizes that behind every useful technology is a desire for improvement. It includes a main film and supports OOH and social media content, aligning specific vehicle models with various driving plans and life situations.
Campaign Diaries
No Brand Diaries found.
Honda turns dreams into cars in its new European campaign
Source: https://www.reasonwhy.es/actualidad/honda-innovacion-ingenieria-campana-your-dreams-engineered
Goal: To inspire and connect dreams with automotive innovation
Claim: Today I make decisions guided by Rigor and Renunciation.
Summary: Honda's new European campaign emphasizes the brand's commitment to turning dreams into reality, reflecting on personal decisions and their long-term impact, indicated by the phrase about a rabbit deciding the future 25 years ago.
Campaign Diaries
No Brand Diaries found.
Honda Launches New Pan-European Creative Platform ‘Your Dreams Engineered’ with Pablo London
Goal: To celebrate Honda's innovative approach and connect with customers' dreams.
Claim: Every Honda starts with a customer and a dream.
Media: Film
Summary: Honda has launched its new pan-European creative platform 'Your Dreams Engineered' with agency Pablo London. The campaign showcases Honda's philosophy and engineering approach, bringing human dreams to life through a transformative film that highlights the brand's automotive range. The film reminds audiences of Honda's commitment to engineering and innovation aimed at simplifying customers' lives and helping them realize their dreams. Olivia Dunn from Honda emphasized the human-focused innovation, particularly relevant in today's AI-driven world.
Campaign Diaries
No Brand Diaries found.