Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Just Eat Takeaway.com launches new brand platform ‘Stay Just Where You Are’, rooting the brand in meaningful moments

Campaign: Stay Just Where You Are

Source: https://brand-news.it/brand/alimentari/food/just-eat-takeaway-com-lancia-la-nuova-piattaforma-di-brand-stay-just-where-you-are/

Goal: Connect with intimate and meaningful life moments

Claim: Did Somebody Say

Media: Short films, social media videos, OOH advertising

Summary: Just Eat Takeaway.com has launched a new global brand platform called 'Stay Just Where You Are', focusing on intimate moments in everyday life rather than celebrity endorsements. This campaign, developed with Vccp, highlights the brand's role in allowing joyful moments to continue uninterrupted. It features eight short films alongside additional content aimed at social media and OOH placements. The campaign aims to create a meaningful emotional connection while reinforcing a new visual identity and the memorable slogan 'Did Somebody Say'.

New Zealand

Dilmah wins Kantar Ad Impact Award for August

Brand: Dilmah

Campaign: Making the world a better tea

Source: https://stoppress.co.nz/awards/dilmah-wins-kantar-ad-impact-award-for-august/

Goal: To promote purpose-led branding by connecting tea consumption to positive social and environmental impact.

Claim: Making the world a better tea

Summary: Dilmah's ad 'Making the world a better tea' has won the Kantar Ad Impact Award for illustrating the brand's commitment to people, wildlife, and the environment. The ad, featuring a CGI elephant, transforms the consumption of tea into an emotional act of kindness and conservation, inviting consumers to contribute to a larger purpose rather than merely selling a beverage.

community wellbeing conservation emotional connection purpose-led branding

Brazil

The Leap to Gold: From Functionality to Social Tension

Brand: O Boticário

Campaign: Mother’s Day: Love Always Has a Plan

Source: https://www.adlatina.com/publicidad/el-salto-hacia-el-oro-de-la-funcionalidad-a-la-tensin-social

Goal: To position the brand as a reference in conversations about motherhood

Summary: The article discusses insights from Ipsos' report analyzing winning campaigns from 2025, emphasizing that successful campaigns resonate with societal tensions rather than just selling products. The report highlights the importance of cultural observation, emotional connection, and bold creative expression in effective advertising. Detailed case studies, including those of O Boticário and Alivia Health, illustrate how brands can transform societal issues into innovative solutions.

advertising effectiveness Cultural Insights emotional connection

Mexico

Preview: Isla Mexico and PayJoy Turn Trust into New Opportunities

Brand: PayJoy

Campaign: We Believe in You

Source: https://www.adlatina.com/publicidad/preestreno-isla-mxico-y-payjoy-convierten-la-confianza-en-nuevas-oportunidades

Goal: Strengthen brand positioning and build an emotional connection with individuals

Claim: We Believe in You

Media: CTV, digital media, radio, OOH

Summary: PayJoy launches its new communication platform 'We Believe in You', developed with agency Isla, aiming to build an emotional connection with people through everyday stories. This brand awareness campaign highlights the potential of individuals when given access to financial tools, presenting PayJoy as an ally in facilitating credit access.

brand awareness emotional connection financial empowerment

Europe

Honda Recovers Emotional Storytelling with New Campaign Created by Pablo London

Brand: Honda

Campaign: Your Dreams Engineered

Source: https://www.imagensdemarca.pt/artigo/honda-recupera-o-storytelling-emocional-com-nova-campanha-criada-pela-pablo-london/

Goal: To reinforce the emotional connection between Honda and consumers.

Claim: Your Dreams Engineered

Summary: Honda has returned to emotional storytelling in Europe with 'Your Dreams Engineered', the first campaign created by Pablo London since taking over the brand's creative account in September last year. The film emphasizes Honda's identity by showing engineering serving dreams, highlighting the transformation of abstract ideas into concrete solutions. This approach aims to differentiate Honda in a challenging automotive market, focusing less on technical specifications and more on the brand's strength and emotional storytelling.

automotive emotional connection storytelling