Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

IMPACT by Miral picks Ali Al Saloom as Conservation Ambassador

Brand: Miral

Campaign: IMPACT by Miral

Source: https://campaignme.com/miral-picks-cultural-and-environmental-advocate-ali-al-saloom-as-conservation-ambassador/

Goal: Raise awareness and encourage community participation in conservation efforts

Media: Podcast series, community events, educational workshops

Summary: Miral has appointed Ali Al Saloom as the Conservation Ambassador for its initiative, IMPACT by Miral, aiming to enhance social and environmental impacts in Abu Dhabi. Al Saloom will promote awareness of conservation efforts, including the Dama Gazelle and Arabian Sand Cat studies, alongside organizing community events such as 'Run for IMPACT' and educational workshops at key venues.

New Zealand

Dilmah wins Kantar Ad Impact Award for August

Brand: Dilmah

Campaign: Making the world a better tea

Source: https://stoppress.co.nz/awards/dilmah-wins-kantar-ad-impact-award-for-august/

Goal: To promote purpose-led branding by connecting tea consumption to positive social and environmental impact.

Claim: Making the world a better tea

Summary: Dilmah's ad 'Making the world a better tea' has won the Kantar Ad Impact Award for illustrating the brand's commitment to people, wildlife, and the environment. The ad, featuring a CGI elephant, transforms the consumption of tea into an emotional act of kindness and conservation, inviting consumers to contribute to a larger purpose rather than merely selling a beverage.

community wellbeing conservation emotional connection purpose-led branding

Nuii ice cream promotes conservation efforts with branded treehouse

Brand: Nuii

Campaign: Branded Treehouse

Source: https://www.campaignlive.co.uk/article/nuii-ice-cream-promotes-conservation-efforts-branded-treehouse/1966105

Goal: Promote conservation efforts

Summary: Nuii ice cream has launched an experiential campaign that features a branded treehouse, created by the brand activation agency Zeal, to promote its commitment to conservation efforts.

brand activation conservation ice cream