Welcome to the automated Brand Tracker diaries.
GoLoud Lounge Returns to All Together Now Festival
Source: https://www.adworld.ie/2026/07/24/goloud-lounge-returns-to-all-together-now-festival-in-waterford/
Goal: Engage festivalgoers with live audio programming and brand activations
Media: Live performances, podcasts, panel discussions
Summary: GoLoud returns as a sponsor of the All Together Now festival in Waterford, featuring 20 live performances and a diverse programming that includes entertainment, sport, culture, and more, aimed at engaging festivalgoers through Bauer Media's audio brands.
Skandia and the Swedish Basketball Federation Activate Basketball in Westfield
Goal: Make basketball more accessible and create connections between the national team and the public.
Claim: Creating contexts where people can meet and be inspired.
Media: Digital Out of Home (DOOH)
Summary: Ahead of the World Cup qualifiers, Skandia and the Swedish Basketball Federation activated a basketball area at Westfield Mall of Scandinavia, allowing visitors to meet the men's national team, get autographs, and try the sport. The purpose was to enhance accessibility to basketball and facilitate interactions outside traditional arenas.
Doritos Goes on Air with the Partnership with Formula 1
Source: https://brand-news.it/brand/alimentari/food/doritos-va-on-air-con-la-partnership-con-la-formula-1/
Goal: Strengthen brand positioning in the tortilla chips segment
Media: Television, digital, social media
Summary: Doritos launches 'The Taste of Adrenaline' campaign in Italy as part of a global partnership with Formula 1, aiming to enhance its brand positioning in the tortilla chips market through sports and entertainment initiatives. The campaign features a limited edition flavor and will be promoted through various media channels, culminating in an experiential event at the Italian Grand Prix.
Much More Than a Neighbor
Source: https://www.imagensdemarca.pt/artigo/muito-mais-do-que-um-vizinho/
Goal: To strengthen brand positioning and connect with different generations.
Claim: Everywhere by your side
Media: Festivals
Summary: Auchan significantly participated in the NOS Alive festival, beyond its physical booth, by creating engaging experiences outside the venue. The campaign, themed 'Vizinhismo,' aimed to enhance the brand's proximity positioning through various activations that resonated with festival-goers, thereby bridging connections across generations.
I have run the Croissette sweating – Finnish creative director tackled the taxi chaos at Cannes in a unique way
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Goal: To reduce stress for Finnish participants at Cannes Lions
Claim: Offering practical help to Finnish festival attendees
Summary: Nord Helsinki launched a free shuttle service for Finnish attendees at Cannes Lions, driven by their creative director, Kalle Wallin. This initiative aims to alleviate the stress of finding transportation to the airport, addressing a common issue faced by festival-goers. Although not strictly a client acquisition effort, Wallin believes it will foster positive interactions and connections with fellow festival attendees.
Curious Nation ramps up shopper investment with new hires
Source: https://stoppress.co.nz/movings-shakings/curious-nation-ramps-up-shopper-investment-with-new-hires/
Goal: To elevate the role and impact of shopper marketing across Australasia
Summary: Curious Nation has expanded its account management team with new hires in New Zealand and Australia to support the launch of the 'Curious shopper accelerator', a training program aimed at enhancing shopper marketing. The agency aims to provide innovative ideas that drive commercial impact, moving beyond traditional shopper promotions.