Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

The Girl and Her ‘Chimera’ (María Becerra Returns to UY)

Brand: María Becerra

Campaign: Quimera Tour 360°

Source: https://infonegocios.biz/infoshow/la-nena-y-su-quimera-maria-becerra-vuelve-a-uy

Goal: To showcase the multifaceted nature of María Becerra through a dynamic live experience

Media: Live performance, audiovisual presentation

Summary: After performing in Spain and making history at River Plate, María Becerra will arrive at Antel Arena in Montevideo on October 2 with her new show as part of the 'Quimera Tour 360°'. This tour represents her most ambitious project yet, featuring four alter egos with distinct sonic, visual, and emotional universes, turning the album into a live experience that blends music, theater, and strong audiovisual elements, while connecting her current artistry with her past hits.

Italy

Suzuki brings the Jukebox to Rai1 with two live evenings dedicated to hits from the 80s to 2000s

Brand: Suzuki

Campaign: Suzuki Jukebox – La Notte delle Hit

Source: https://brand-news.it/brand/automotive/auto/suzuki-porta-il-jukebox-su-rai1-con-due-serate-live-da-torino-dedicate-alle-hit-degli-anni-80-2000/

Goal: Connect Suzuki with music as a form of communication and create an engaging experience for audiences.

Claim: Suzuki has always been close to the world of music, a universal language that involves different people and generations.

Media: Rai1, RaiPlay

Summary: Suzuki Jukebox – La Notte delle Hit is a two-night live event on Rai1 featuring performances of hit songs from the 1980s to 2000s, showcasing both Italian and international artists. The event aims to celebrate music as a medium of communication for Suzuki, enhancing brand association with a dynamic lifestyle. The event will be hosted by Antonella Clerici and Clementino, with notable artists performing over the two nights.

brand association live performance music event

Uruguay

The King of Pop Revives at Sodre (with the show This Is Michael)

Brand: Michael Jackson

Campaign: This Is Michael

Source: https://infonegocios.biz/infoshow/el-rey-del-pop-revive-en-el-sodre-con-el-show-this-is-michael

Goal: To celebrate and revive the legacy of Michael Jackson through a live show

Claim: The most viewed show in the world about the King of Pop

Media: Live performance

Summary: This Is Michael is set to perform at the prestigious National Auditorium of Sodre in Montevideo, Uruguay on September 1st, featuring legendary guitarist Jennifer Batten. With over 500,000 tickets sold worldwide, the show combines live music, dance, and visuals to provide an unforgettable experience, led by Lenny Jay, who emulates Michael Jackson's iconic moments.

live performance Michael Jackson tribute

Ireland

GoLoud Lounge Returns to All Together Now Festival

Brand: GoLoud

Campaign: GoLoud Lounge at All Together Now Festival

Source: https://www.adworld.ie/2026/07/24/goloud-lounge-returns-to-all-together-now-festival-in-waterford/

Goal: Engage festivalgoers with live audio programming and brand activations

Media: Live performances, podcasts, panel discussions

Summary: GoLoud returns as a sponsor of the All Together Now festival in Waterford, featuring 20 live performances and a diverse programming that includes entertainment, sport, culture, and more, aimed at engaging festivalgoers through Bauer Media's audio brands.

audio programming brand activation festival live performance