Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Costa Cruises returns to Sanremo and focuses on FOMO

Campaign: Crociera della Musica 2027

Source: https://brand-news.it/brand/tempo-libero/turismo/costa-torna-a-sanremo-e-punta-sulla-fomo-per-la-campagna-della-crociera-della-musica-firma-lepub/

Goal: To drive sales for the Music Cruise 2027 by creating a sense of urgency.

Claim: Don't miss the chance to experience the festival from the sea.

Media: Digital and social channels

Summary: Costa Crociere has launched a campaign centered around FOMO (fear of missing out) for the Music Cruise 2027, leveraging the Sanremo Festival. The campaign uses an ironic and engaging tone to communicate the limited availability of spots on Costa Toscana, urging potential customers to participate rather than simply promoting the cruise. The creativity emphasizes the unique experience of enjoying the festival from the sea, with the narrative driven by the concept of FOMO. The initiative aims to support sales as the opening approaches.

Bosnia and Herzegovina

Brands in the Rhythm of the Festival Sarajevo: Bingo Group and ‘Our Place’ that Remains

Brand: Bingo Group

Campaign: Naše mjesto

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-bingo-group-i-nase-mjesto-koje-ostaje/

Goal: To create a sense of belonging and connection among people through shared experiences during the Sarajevo Film Festival.

Claim: A place where people want to be and feel they belong.

Media: Social media, digital content, PR, media communication

Summary: During the Sarajevo Film Festival, Bingo Group created a platform called 'Naše mjesto', which emphasized belonging and connection by engaging employees and the public in experiences like clothing selection and film screenings. The campaign aimed to enhance the festival atmosphere and build a relationship with the audience beyond traditional sponsorships.

community engagement fashion festival film sponsorship

Luxembourg

Luxembourg & Beyond: Mediahuis Luxembourg and brain&more Launch a New Festival Dedicated to Travel and Discovery

Brand: Mediahuis Luxembourg

Campaign: Luxembourg & Beyond Festival

Source: https://www.adada.lu/2026/09/luxembourg-beyond-mediahuis-luxembourg-et-brainmore-lancent-un-nouveau-festival-dedie-au-voyage-et-a-la-decouverte/

Goal: To promote travel and discovery

Summary: Mediahuis Luxembourg and brain&more have launched a new festival dedicated to travel and discovery, aimed at enhancing the experience of exploring different places and cultures.

discovery festival travel

Switzerland

ADC Creativity Festival: This was the most creative week of the year

Brand: ADC

Campaign: ADC Creativity Festival

Source: https://www.persoenlich.com/mediapartner/das-war-die-kreativste-woche-des-jahres

Goal: To create a space for inspiration, collaboration, and discussion within the creative industry.

Media: News portal, events, award show

Summary: The ADC Creativity Festival in Zurich was a week-long gathering for the creative industry celebrating its 50th anniversary. It focused on connecting people, exchanging ideas, and fostering inspiration, receiving positive feedback from attendees and partners. The festival included a glamorous award show and various interactive events, such as a popular advertising poll conducted via the 20 Minuten news portal that engaged thousands of participants.

advertising creativity festival networking

Bosnia and Herzegovina

Brands in the Rhythm of the Sarajevo Festival: A Festival That Cannot Be Contained in a Few City Streets

Brand: BH Telecom

Campaign: My Sarajevo. My Story.

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-festival-koji-ne-stane-u-nekoliko-gradskih-ulica/

Goal: To engage a dispersed audience during the Sarajevo Film Festival.

Media: Television, web, social media, festival locations, partner projects

Summary: The Sarajevo Film Festival is characterized by various locations and activities. BH Telecom's campaign, 'My Sarajevo. My Story.', aimed to engage a wide audience beyond traditional festival sites through diverse media, including a special television program featuring live interviews and content from key locations. The initiative included collaboration with various partners and the production of extensive video content.

digital marketing engagement festival film

Portugal

Worten Mock Fest: when humor takes the stage

Brand: Worten

Campaign: Worten Mock Fest

Source: https://www.imagensdemarca.pt/artigo/worten-mock-fest-quando-o-humor-entra-em-cena/

Goal: To connect with the audience through humor and entertainment.

Media: Live shows, podcasts, streaming sessions, music performances

Summary: The Worten Mock Fest returned to Cinema São Jorge in Lisbon from August 28 to 30 for its second edition, celebrating comedy in various formats with performances from both international and Portuguese comedians. The festival featured accessible events and aimed to strengthen the brand's strategic association with humor to engage with audiences creatively.

Comedy entertainment festival

Portugal

Sagres Debuts at MEO Kalorama with a Stage Inspired by the Portuguese Soul

Brand: Sagres

Campaign: MEO Kalorama Festival Stage

Source: https://www.imagensdemarca.pt/artigo/sagres-estreia-se-no-meo-kalorama-com-um-palco-inspirado-na-alma-portuguesa/

Goal: Enhance brand presence and engage festival-goers through artistic initiatives

Claim: Celebrating Portuguese identity through art and music

Media: On-site activation, visual art, music performances

Summary: Sagres debuts as the official beer of the MEO Kalorama festival, featuring a specially designed stage by illustrator Leonor Violeta, which incorporates elements of Portuguese culture in a contemporary style. The brand will have ten bars at the festival and host a showcase of emerging artists from Chelas. Additionally, a 'Gallery of Cheers' activation will capture spontaneous moments from festival attendees, creating a collective portrait of the experience.

Art brand activation festival music

Ireland

GoLoud Lounge Returns to All Together Now Festival

Brand: GoLoud

Campaign: GoLoud Lounge at All Together Now Festival

Source: https://www.adworld.ie/2026/07/24/goloud-lounge-returns-to-all-together-now-festival-in-waterford/

Goal: Engage festivalgoers with live audio programming and brand activations

Media: Live performances, podcasts, panel discussions

Summary: GoLoud returns as a sponsor of the All Together Now festival in Waterford, featuring 20 live performances and a diverse programming that includes entertainment, sport, culture, and more, aimed at engaging festivalgoers through Bauer Media's audio brands.

audio programming brand activation festival live performance

Portugal

There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought

Brand: ERA

Campaign: Condomínio ERA

Source: https://www.imagensdemarca.pt/artigo/ha-um-condominio-era-no-vodafone-paredes-de-coura-e-procuram-se-os-primeiros-moradores/

Goal: To promote a unique festival experience and engage festival-goers creatively

Claim: ERA. And It Was

Media: Instagram

Summary: The ERA brand is launching its 'Condomínio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.

creative campaign festival real estate

Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027

Brand: Continente

Campaign: Festival da Comida Continente

Source: https://www.imagensdemarca.pt/artigo/festival-da-comida-continente-bate-recorde-de-afluencia-e-confirma-regresso-em-2027/

Goal: Promote culinary experiences and increase brand visibility

Claim: The largest free gastronomic and entertainment festival in Portugal

Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.

brand engagement culinary entertainment festival gastronomy