Welcome to the automated Brand Tracker diaries.
GoLoud Lounge Returns to All Together Now Festival
Source: https://www.adworld.ie/2026/07/24/goloud-lounge-returns-to-all-together-now-festival-in-waterford/
Goal: Engage festivalgoers with live audio programming and brand activations
Media: Live performances, podcasts, panel discussions
Summary: GoLoud returns as a sponsor of the All Together Now festival in Waterford, featuring 20 live performances and a diverse programming that includes entertainment, sport, culture, and more, aimed at engaging festivalgoers through Bauer Media's audio brands.
There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought
Goal: To promote a unique festival experience and engage festival-goers creatively
Claim: ERA. And It Was
Media: Instagram
Summary: The ERA brand is launching its 'CondomÃnio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.
Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027
Goal: Promote culinary experiences and increase brand visibility
Claim: The largest free gastronomic and entertainment festival in Portugal
Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.