Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Toyota and MEO strengthen their presence at the Tribeca Festival Lisbon 2026 through cinema and music

Brand: Toyota

Campaign: Tribeca Film by Toyota

Source: https://www.imagensdemarca.pt/artigo/toyota-e-meo-reforcam-presenca-no-tribeca-festival-lisboa-2026-atraves-do-cinema-e-da-musica/

Goal: To connect brands and audiences through cultural experiences in cinema and music

Claim: Continuity of the concept of Moviemento

Media: Film, music events, outdoor screenings

Summary: Toyota and MEO are partnering with the Tribeca Festival in Lisbon from December 9 to 13, 2026, focusing on cinema and music. Toyota continues its association with the film programming through Tribeca Film by Toyota, while MEO enhances its presence with Tribeca Music by MEO, which features concerts and performances. The festival aims to integrate brands within its cultural experience.

Bosnia and Herzegovina

Brands in the Rhythm of the Festival Sarajevo: Bingo Group and ‘Our Place’ that Remains

Brand: Bingo Group

Campaign: Naše mjesto

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-bingo-group-i-nase-mjesto-koje-ostaje/

Goal: To create a sense of belonging and connection among people through shared experiences during the Sarajevo Film Festival.

Claim: A place where people want to be and feel they belong.

Media: Social media, digital content, PR, media communication

Summary: During the Sarajevo Film Festival, Bingo Group created a platform called 'Naše mjesto', which emphasized belonging and connection by engaging employees and the public in experiences like clothing selection and film screenings. The campaign aimed to enhance the festival atmosphere and build a relationship with the audience beyond traditional sponsorships.

community engagement fashion festival film sponsorship

Bosnia and Herzegovina

Brands in the Rhythm of the Sarajevo Festival: A Festival That Cannot Be Contained in a Few City Streets

Brand: BH Telecom

Campaign: My Sarajevo. My Story.

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-festival-koji-ne-stane-u-nekoliko-gradskih-ulica/

Goal: To engage a dispersed audience during the Sarajevo Film Festival.

Media: Television, web, social media, festival locations, partner projects

Summary: The Sarajevo Film Festival is characterized by various locations and activities. BH Telecom's campaign, 'My Sarajevo. My Story.', aimed to engage a wide audience beyond traditional festival sites through diverse media, including a special television program featuring live interviews and content from key locations. The initiative included collaboration with various partners and the production of extensive video content.

digital marketing engagement festival film

Portugal

Vila Galé Transforms 40 Years of History into a Film about Lasting Memories

Brand: Vila Galé

Campaign: 40th Anniversary Film

Source: https://www.imagensdemarca.pt/artigo/vila-gale-transforma-40-anos-de-historia-num-filme-sobre-as-memorias-que-ficam/

Goal: To celebrate the 40th anniversary and highlight the memories created by guests.

Claim: There are places that welcome time.

Media: Film

Summary: Vila Galé celebrated its 40th anniversary with the launch of a film directed by Leonel Vieira, shot at Vila Galé Collection Braga. The film honors the hotel's history and the memories of guests over four decades, exploring how hotels serve as backdrops for significant life stories. The central message emphasizes that the true value of a hotel lies in the memories created within it.

anniversary film hospitality memories

Netherlands

Brands are adopting an unprecedented format of Christopher Nolan’s ‘The Odyssey’

Brand: Merken

Campaign: The Odyssey

Source: https://www.adformatie.nl/marketing/pr/merken-gaan-aan-de-haal-met-formaat-van-film-the-odyssey

Goal: To showcase the unique creative format

Claim: Never before seen format

Summary: The article discusses how the brand 'Merken' is using a never-before-seen format for Christopher Nolan's 'The Odyssey', indicating a unique approach to presentation and promotion.

advertising film

New Zealand

NZ On Screen invites Kiwis to find what they’ve been missing in first major campaign

Brand: NZ On Screen

Campaign: Find what you’ve been missing

Source: https://stoppress.co.nz/campaigns/nz-on-screen-invites-kiwis-to-find-what-theyve-been-missing-in-new-campaign/

Goal: Encourage Kiwis to rediscover New Zealand screen stories

Claim: Find what you’ve been missing

Media: cinema, TVNZ+, Meta, digital display, out of home

Summary: NZ On Screen, in collaboration with Coles & Co, launched its first major campaign to mark the relaunch of its platform, which now offers over 120 feature films and thousands of free local titles. The campaign 'Find what you’ve been missing' invites Kiwis to reconnect with stories that have shaped New Zealand, celebrating nostalgic memories while encouraging new audiences to discover local content. The campaign resulted in a significant increase in platform traffic and social media followers.

digital marketing film local stories