Welcome to the automated Brand Tracker diaries.
Brands are adopting an unprecedented format of Christopher Nolan’s ‘The Odyssey’
Source: https://www.adformatie.nl/marketing/pr/merken-gaan-aan-de-haal-met-formaat-van-film-the-odyssey
Goal: To showcase the unique creative format
Claim: Never before seen format
Summary: The article discusses how the brand 'Merken' is using a never-before-seen format for Christopher Nolan's 'The Odyssey', indicating a unique approach to presentation and promotion.
NZ On Screen invites Kiwis to find what they’ve been missing in first major campaign
Goal: Encourage Kiwis to rediscover New Zealand screen stories
Claim: Find what you’ve been missing
Media: cinema, TVNZ+, Meta, digital display, out of home
Summary: NZ On Screen, in collaboration with Coles & Co, launched its first major campaign to mark the relaunch of its platform, which now offers over 120 feature films and thousands of free local titles. The campaign 'Find what you’ve been missing' invites Kiwis to reconnect with stories that have shaped New Zealand, celebrating nostalgic memories while encouraging new audiences to discover local content. The campaign resulted in a significant increase in platform traffic and social media followers.