Brand Tracker

Welcome to the automated Brand Tracker diaries.

Bosnia and Herzegovina

Brands in the Rhythm of the Sarajevo Festival: A Festival That Cannot Be Contained in a Few City Streets

Campaign: My Sarajevo. My Story.

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-festival-koji-ne-stane-u-nekoliko-gradskih-ulica/

Goal: To engage a dispersed audience during the Sarajevo Film Festival.

Media: Television, web, social media, festival locations, partner projects

Summary: The Sarajevo Film Festival is characterized by various locations and activities. BH Telecom's campaign, 'My Sarajevo. My Story.', aimed to engage a wide audience beyond traditional festival sites through diverse media, including a special television program featuring live interviews and content from key locations. The initiative included collaboration with various partners and the production of extensive video content.

Global

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Brand: Dr. Squatch

Campaign: Speedrun: Million Dollar Mission

Source: https://www.marketingdive.com/news/why-dr-squatch-is-investing-in-experiences-not-ads-with-ishowspeed/829009/

Goal: Engage Gen Z consumers and activate community participation.

Media: Social media, livestreaming, in-store displays

Summary: Dr. Squatch is launching 'Speedrun: Million Dollar Mission,' a multistage contest in collaboration with streamer IShowSpeed, aimed at engaging Gen Z consumers. Over nine weeks, the contest will feature 25 challenges, including treasure hunts for briefcases containing Dr. Squatch products and weekly missions inspired by IShowSpeed's content. The brand is focusing on participatory experiences rather than traditional advertising to foster community engagement.

content creation contest engagement Gen Z

Shell wins big at the Loyalty & Engagement Awards 2026

Brand: Shell

Campaign: Shell Advantage Rewards

Source: https://www.marketing-interactive.com/shell-wins-big-at-the-loyalty-engagement-awards-2026

Goal: To enhance customer loyalty and engagement

Summary: Shell International Petroleum won Brand of the Year at the Loyalty & Engagement Awards 2026, securing 10 gold, three silver, and four bronze trophies for their campaign 'Shell Advantage Rewards', which excelled in 17 categories, reinforcing Shell's top position in the competition.

customer relationship management engagement loyalty

United States

How Shark Week Continues to Make a Big Marketing Splash Year After Year

Brand: Discovery Channel

Campaign: Shark Week

Source: https://www.adweek.com/convergent-tv/how-shark-week-continues-to-make-a-big-marketing-splash-year-after-year/

Goal: To engage fans and celebrate sharks

Claim: Celebrating these amazing creatures

Media: Television, real-life activations, partnerships

Summary: Shark Week, which started in 1988 and has become a significant marketing effort for the Discovery Channel, continues to attract fans through various activations and partnerships that provide unique experiences. This includes limited-edition products and photo opportunities at major events, all while staying true to its core mission of celebrating sharks.

engagement marketing partnerships Shark Week television