Welcome to the automated Brand Tracker diaries.
There is a lot of Algarve in Delta
Goal: Celebrate the entrepreneurial spirit and authenticity of Algarve's identity.
Claim: The Algarve is much more than a destination.
Media: outdoor, digital, cinema
Summary: Delta Cafés has launched a new phase of its regional campaign 'Há muito… em Delta,' focusing on the Algarve region. The campaign aims to celebrate the entrepreneurial spirit, authenticity, and traditions that define the Algarve, highlighting local stories and activities such as fishing and saltwork. It positions coffee as a connection point for moments of pause and sharing, emphasizing values of hospitality and community.
NZ On Screen invites Kiwis to find what they’ve been missing in first major campaign
Goal: Encourage Kiwis to rediscover New Zealand screen stories
Claim: Find what you’ve been missing
Media: cinema, TVNZ+, Meta, digital display, out of home
Summary: NZ On Screen, in collaboration with Coles & Co, launched its first major campaign to mark the relaunch of its platform, which now offers over 120 feature films and thousands of free local titles. The campaign 'Find what you’ve been missing' invites Kiwis to reconnect with stories that have shaped New Zealand, celebrating nostalgic memories while encouraging new audiences to discover local content. The campaign resulted in a significant increase in platform traffic and social media followers.