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Displaying 1 Campaigns tagged with "regional-identity"
Portugal
There is a lot of Algarve in Delta
Goal: Celebrate the entrepreneurial spirit and authenticity of Algarve's identity.
Claim: The Algarve is much more than a destination.
Media: outdoor, digital, cinema
Summary: Delta Cafés has launched a new phase of its regional campaign 'Há muito… em Delta,' focusing on the Algarve region. The campaign aims to celebrate the entrepreneurial spirit, authenticity, and traditions that define the Algarve, highlighting local stories and activities such as fishing and saltwork. It positions coffee as a connection point for moments of pause and sharing, emphasizing values of hospitality and community.