Campaign Diaries
There is a place in the world where flowers bloom when the people want
Source: https://www.imagensdemarca.pt/artigo/ha-um-sitio-no-mundo-onde-as-flores-nascem-quando-o-povo-quer/
Goal: Celebrate community identity and culture
Claim: Transforming tradition into a cultural and economic asset
Summary: The Festas do Povo, a century-old tradition in Campo Maior, returns in 2026 after an 11-year hiatus, rallying the community around a collective project that asserts their territorial identity. Recognized by UNESCO as Intangible Cultural Heritage, the festival highlights creativity and community spirit while honoring the legacy of Rui Nabeiro, with public access to his birthplace and decorations throughout the town.
Campaign Diaries
No Brand Diaries found.
Delta Cafés Returns to Its Roots with Campaign Dedicated to Alentejo
Goal: Celebrate and honor the culture and traditions of Alentejo.
Claim: There is a lot of Alentejo in Delta
Media: outdoor and digital media
Summary: Delta Cafés has closed its regional campaign cycle with a tribute to Alentejo, where the brand originated. The campaign emphasizes authenticity and cultural appreciation, showcasing real stories of local artisans and traditions. It highlights the role of coffee in everyday moments, with a particular focus on outdoor and digital channels in the Alentejo region.
Campaign Diaries
No Brand Diaries found.
House where Rui Nabeiro was born opens to the public during the Festas do Povo de Campo Maior
Goal: To celebrate the legacy of Rui Nabeiro and enhance the company's historical connection to Campo Maior.
Media: Event activations, installations, performances
Summary: For the first time, the house where Rui Nabeiro was born will open to the public during the Festas do Povo de Campo Maior, as part of a series of initiatives by Grupo Nabeiro. The event includes street decorations, the Delta House with brand experiences, tastings, and a drone show by Delta Cafés scheduled for specific nights. This edition marks the first celebration after UNESCO recognized it as an Intangible Cultural Heritage.
Campaign Diaries
No Brand Diaries found.
There is a lot of Algarve in Delta
Goal: Celebrate the entrepreneurial spirit and authenticity of Algarve's identity.
Claim: The Algarve is much more than a destination.
Media: outdoor, digital, cinema
Summary: Delta Cafés has launched a new phase of its regional campaign 'Há muito… em Delta,' focusing on the Algarve region. The campaign aims to celebrate the entrepreneurial spirit, authenticity, and traditions that define the Algarve, highlighting local stories and activities such as fishing and saltwork. It positions coffee as a connection point for moments of pause and sharing, emphasizing values of hospitality and community.
Campaign Diaries
No Brand Diaries found.
Delta Cafés launches regional campaign ‘There is a lot of Algarve in Delta’
Goal: To highlight the people and traditions of the Algarve region
Claim: There is a lot of Algarve in Delta
Media: Outdoor, digital, cinema
Summary: Delta Cafés launched the campaign 'There is a lot of Algarve in Delta,' focusing on the people and traditions of the Algarve region. The campaign aims to emphasize real stories and local protagonists, reflecting the region's warmth and genuineness. It will be prominently featured in various media channels, particularly in locations closely associated with the Algarve.
Campaign Diaries
No Brand Diaries found.
