Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Montes del Plata Continues to Promote Culture (Celebrated the 12th Edition of the National Tea Table Contest in Conchillas)

Campaign: 12th National Tea Table Contest

Source: https://infonegocios.biz/y-ademas/montes-del-plata-sigue-haciendo-cultura-celebro-en-conchillas-la-12a-edicion-del-concurso-nacional-de-mesas-de-te

Goal: Preserve and promote British traditions in Conchillas

Claim: Tea and Conchillas are eternally associated through tradition and culture

Summary: The 12th edition of the National Tea Table Contest, supported by Montes del Plata since its inception in 2013, brought together hundreds of visitors in Conchillas, celebrating culture, gastronomy, and local identity. The event has become a reference point for the community, emphasizing the British traditions that shape the identity of Conchillas and fostering intergenerational ties.

Portugal

Delta Cafés Returns to Its Roots with Campaign Dedicated to Alentejo

Brand: Delta Cafés

Campaign: Há muito Alentejo em Delta

Source: https://www.imagensdemarca.pt/artigo/delta-cafes-regressa-as-origens-com-campanha-dedicada-ao-alentejo/

Goal: Celebrate and honor the culture and traditions of Alentejo.

Claim: There is a lot of Alentejo in Delta

Media: outdoor and digital media

Summary: Delta Cafés has closed its regional campaign cycle with a tribute to Alentejo, where the brand originated. The campaign emphasizes authenticity and cultural appreciation, showcasing real stories of local artisans and traditions. It highlights the role of coffee in everyday moments, with a particular focus on outdoor and digital channels in the Alentejo region.

Alentejo Coffee cultural heritage local traditions

Spain

Cruzcampo Pays Tribute to the Andalusian Canners in Its Summer Campaign

Brand: Cruzcampo

Campaign: Summer Campaign in Honor of Andalusian Canners

Source: https://www.reasonwhy.es/actualidad/cruzcampo-homenaje-lateros-andaluces-campana-verano

Goal: To honor the Andalusian canners

Summary: Cruzcampo is paying tribute to the Andalusian canners in its summer campaign, highlighting the local traditions and craftsmanship associated with canning.

Andalusian canners Cruzcampo local traditions summer campaign