Brand Tracker

Welcome to the automated Brand Tracker diaries.

Middle East and Africa

Hyundai highlights ‘Your Perfect Partner’s’ long-term value through humour

Brand: Hyundai

Campaign: Your Perfect Partner

Source: https://campaignme.com/hyundai-highlights-your-perfect-partners-long-term-value-through-humour/

Goal: Help consumers understand the long-term value of vehicle ownership.

Media: hero films, digital and social content, PR, influencer collaborations, CRM, paid media, interactive experiences

Summary: Hyundai Motor Middle East & Africa has launched the 'Your Perfect Partner' campaign to encourage consumers to consider the Total Cost of Ownership when purchasing a vehicle. The campaign uses humour and relatable storytelling to present complex ideas about vehicle ownership, aiming to showcase the long-term value beyond the initial purchase price. It will run from August 2026 through June 2027 across multiple countries in the region.

Portugal

Delta Cafés launches regional campaign ‘There is a lot of Algarve in Delta’

Brand: Delta Cafés

Campaign: There is a lot of Algarve in Delta

Source: https://meiosepublicidade.pt/2026/07/17/delta-cafes-lanca-campanha-regional-ha-muito-algarve-em-delta

Goal: To highlight the people and traditions of the Algarve region

Claim: There is a lot of Algarve in Delta

Media: Outdoor, digital, cinema

Summary: Delta Cafés launched the campaign 'There is a lot of Algarve in Delta,' focusing on the people and traditions of the Algarve region. The campaign aims to emphasize real stories and local protagonists, reflecting the region's warmth and genuineness. It will be prominently featured in various media channels, particularly in locations closely associated with the Algarve.

community focus local culture regional campaign