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Middle East and Africa

Hyundai highlights ‘Your Perfect Partner’s’ long-term value through humour

Brand: Hyundai

Campaign: Your Perfect Partner

Source: https://campaignme.com/hyundai-highlights-your-perfect-partners-long-term-value-through-humour/

Goal: Help consumers understand the long-term value of vehicle ownership.

Media: hero films, digital and social content, PR, influencer collaborations, CRM, paid media, interactive experiences

Summary: Hyundai Motor Middle East & Africa has launched the 'Your Perfect Partner' campaign to encourage consumers to consider the Total Cost of Ownership when purchasing a vehicle. The campaign uses humour and relatable storytelling to present complex ideas about vehicle ownership, aiming to showcase the long-term value beyond the initial purchase price. It will run from August 2026 through June 2027 across multiple countries in the region.