Welcome to the automated Brand Tracker diaries.
The September Issue Includes a Double-Sided Poster of ‘Chō Tokimeki♡Sendenbu’! Behind the Scenes of the 64th ‘Senden Kaigi Award’ Visual Production
Source: https://www.advertimes.com/20260727/article551814/
Goal: Celebrate creativity and encourage participation in advertising.
Claim: Challenge yourself to be excited.
Media: Monthly magazine, posters, special site.
Summary: The September issue of 'Senden Kaigi' features the latest visual for the 64th Senden Kaigi Award, showcasing the idol group Chō Tokimeki♡Sendenbu as the image characters. The main visual was directed by art director Mao Sato, while copywriting was done by previous award winners. The campaign aims to inspire creativity among participants and includes a poster giveaway running until August 17.
EXTRA Found Its Own Name in a Football Rule and Invented a New History for It
Goal: To integrate the brand into football culture without traditional sponsorship
Claim: Extra Time
Media: Television
Summary: EXTRA Gum launched the campaign 'The Birth of Extra Time' showcasing a fictional origin story for the term 'extra time' in football, set in the 19th century with dramatized elements. The campaign aims to connect the brand to football culture in a unique way, avoiding typical sponsorship tactics. It premiered during a major international football tournament final, enhancing the relevance of the narrative.
There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought
Goal: To promote a unique festival experience and engage festival-goers creatively
Claim: ERA. And It Was
Media: Instagram
Summary: The ERA brand is launching its 'Condomínio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.