Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

Collective Arts offers two tickets to paradise via artist postcards

Brand: Collective Arts

Campaign: Postcards from Paradise

Source: https://strategyonline.ca/2026/06/26/collective-postcards-from-paradise/

Goal: To turn summer into a creative escape and engage consumers through a postcard contest

Claim: Creativity begets creativity

Media: Retail posters, shelf wobblers, shelf flyers, case inserts, digital touchpoints

Summary: Collective Arts is launching the 'Postcards from Paradise' campaign, which includes a contest for a trip to Costa Rica and features vibrant tropical artwork on its beverage packaging. The campaign encourages consumer engagement through a microsite and includes additional prizing activities, aiming to create a summer of creativity. The company's unique approach involves continuously showcasing local artistic talent on its products.

Global

Klarna launches new brand campaign after over three years

Brand: Klarna

Campaign: null

Source: https://brand-news.it/brand/finanza/finanziari/klarna-lancia-la-nuova-campagna-di-brand-dopo-oltre-tre-anni/

Goal: To create a global brand communication campaign after over three years.

Claim: This campaign is a love letter to the wonderfully unpredictable places our minds can take us when we have a moment of mental freedom.

Media: film, radio, outdoor, digital, social media

Summary: Klarna launches its first global brand campaign in over three years, focusing on the idea that when finances are managed well, individuals can let their minds wander to unpredictable thoughts. The internally conceived campaign features various spontaneous reflections, showcasing that freedom in thought. The campaign is set to launch globally in September across multiple media channels and will be adapted for different markets, including the US, UK, Germany, Italy, and Sweden.

Brand Communication creative campaign digital marketing

Argentina

Premiere: Agens and LG Turn Building Ventilation Shafts into Advertising Spaces

Brand: LG

Campaign: Pulmones de edificios

Source: https://www.adlatina.com/publicidad/preestreno-agens-y-lg-convierten-los-pulmones-de-edificio-en-espacios-publicitarios

Goal: To showcase a new washing machine and address a common drying issue.

Claim: Solving a concrete everyday problem with innovative advertising.

Media: Indoor advertising spaces in building ventilation shafts

Summary: The campaign introduces a new washing machine from LG, addressing the common issue of drying clothes in apartments with limited sunlight during winter. Agens implemented the campaign by converting building ventilation shafts into unique advertising spaces, directly targeting those who face this problem. Each piece features the LG washing machine and invites viewers to scan a QR code for an exclusive purchase benefit. LG's marketing representative noted the importance of connecting the product with a real-life need, while Agens emphasized the creativity of using an unconventional urban space for advertisement.

advertising creative campaign washing machine

United Kingdom

ID Mobile spotlights creeping costs with 99p ice creams in Clacton

Brand: iD Mobile

Campaign: 99p Ice Creams

Source: https://www.campaignlive.co.uk/article/id-mobile-spotlights-creeping-costs-99p-ice-creams-clacton/1967910

Goal: Highlight rising costs

Claim: Ice cream for just 99p

Summary: ID Mobile is spotlighting the rising costs faced by consumers by offering 99p ice creams in Clacton, creatively constructed by the agency Trouble Maker.

cost of living creative campaign

Japan

The September Issue Includes a Double-Sided Poster of ‘Chō Tokimeki♡Sendenbu’! Behind the Scenes of the 64th ‘Senden Kaigi Award’ Visual Production

Brand: Chō Tokimeki♡Sendenbu

Campaign: 64th Senden Kaigi Award

Source: https://www.advertimes.com/20260727/article551814/

Goal: Celebrate creativity and encourage participation in advertising.

Claim: Challenge yourself to be excited.

Media: Monthly magazine, posters, special site.

Summary: The September issue of 'Senden Kaigi' features the latest visual for the 64th Senden Kaigi Award, showcasing the idol group Chō Tokimeki♡Sendenbu as the image characters. The main visual was directed by art director Mao Sato, while copywriting was done by previous award winners. The campaign aims to inspire creativity among participants and includes a poster giveaway running until August 17.

advertising award creative campaign idol promotion

EXTRA Found Its Own Name in a Football Rule and Invented a New History for It

Brand: EXTRA Gum

Campaign: The Birth of Extra Time

Source: https://www.media-marketing.com/vijesti/extra-je-vlastito-ime-pronasao-u-fudbalskom-pravilu-i-izmislio-mu-novu-historiju/

Goal: To integrate the brand into football culture without traditional sponsorship

Claim: Extra Time

Media: Television

Summary: EXTRA Gum launched the campaign 'The Birth of Extra Time' showcasing a fictional origin story for the term 'extra time' in football, set in the 19th century with dramatized elements. The campaign aims to connect the brand to football culture in a unique way, avoiding typical sponsorship tactics. It premiered during a major international football tournament final, enhancing the relevance of the narrative.

advertising creative campaign Football Culture

Portugal

There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought

Brand: ERA

Campaign: Condomínio ERA

Source: https://www.imagensdemarca.pt/artigo/ha-um-condominio-era-no-vodafone-paredes-de-coura-e-procuram-se-os-primeiros-moradores/

Goal: To promote a unique festival experience and engage festival-goers creatively

Claim: ERA. And It Was

Media: Instagram

Summary: The ERA brand is launching its 'Condomínio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.

creative campaign festival real estate