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Cif: Becoming, Nro 3 close the Cif Antimufa campaign
Source: https://www.adlatina.com/publicidad/nuevo-becoming-nro-3-y-cif-cierran-la-campaa-de-cif-antimufa
Goal: To thank Argentinians for their support during the football season.
Claim: We are undoubtedly the best fans in the world.
Summary: Cif concludes its 'Cif Antimufa' campaign with a message of gratitude to Argentinians who rallied behind their players through rituals and good energy. The campaign combined Cif's cleaning technology with a fragrance inspired by traditional purifying ingredients and tapped into cultural rituals surrounding football, making it one of the most talked-about campaigns of the football season.
EXTRA Found Its Own Name in a Football Rule and Invented a New History for It
Goal: To integrate the brand into football culture without traditional sponsorship
Claim: Extra Time
Media: Television
Summary: EXTRA Gum launched the campaign 'The Birth of Extra Time' showcasing a fictional origin story for the term 'extra time' in football, set in the 19th century with dramatized elements. The campaign aims to connect the brand to football culture in a unique way, avoiding typical sponsorship tactics. It premiered during a major international football tournament final, enhancing the relevance of the narrative.