EXTRA Gum

Comments off | By · July 29, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.

EXTRA Found Its Own Name in a Football Rule and Invented a New History for It

Brand: EXTRA Gum
Campaign: The Birth of Extra Time

Source: https://www.media-marketing.com/vijesti/extra-je-vlastito-ime-pronasao-u-fudbalskom-pravilu-i-izmislio-mu-novu-historiju/

Goal: To integrate the brand into football culture without traditional sponsorship

Claim: Extra Time

Media: Television

Summary: EXTRA Gum launched the campaign 'The Birth of Extra Time' showcasing a fictional origin story for the term 'extra time' in football, set in the 19th century with dramatized elements. The campaign aims to connect the brand to football culture in a unique way, avoiding typical sponsorship tactics. It premiered during a major international football tournament final, enhancing the relevance of the narrative.

Campaign Diaries

No Brand Diaries found.

advertising creative campaign Football Culture
Published: July 29, 2026
Tracked Brands
EXTRA Gum (1)
Brand
EXTRA Gum Campaign: The Birth of Extra Time Source: https://www.media-marketing.com/vijesti/extra-je-vlastito-ime-pronasao-u-fudbalskom-pravilu-i-izmislio-mu-novu-historiju/ Goal: To integrate the brand...