Klarna

Campaign Diaries

Global

Klarna launches new brand campaign after over three years

Brand: Klarna

Campaign: null

Source: https://brand-news.it/brand/finanza/finanziari/klarna-lancia-la-nuova-campagna-di-brand-dopo-oltre-tre-anni/

Goal: To create a global brand communication campaign after over three years.

Claim: This campaign is a love letter to the wonderfully unpredictable places our minds can take us when we have a moment of mental freedom.

Media: film, radio, outdoor, digital, social media

Summary: Klarna launches its first global brand campaign in over three years, focusing on the idea that when finances are managed well, individuals can let their minds wander to unpredictable thoughts. The internally conceived campaign features various spontaneous reflections, showcasing that freedom in thought. The campaign is set to launch globally in September across multiple media channels and will be adapted for different markets, including the US, UK, Germany, Italy, and Sweden.

Campaign Diaries

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Sweden

Klarna loses CMO David Sandström after nine years – Resumé

Brand: Klarna

Campaign: smooth

Source: https://www.resume.se/arbetsliv/folk-pa-vag/david-sandstrom-lamnar-klarna/

Goal: To build Klarna's brand as a global financial leader.

Claim: We try to be a counterweight with simpler solutions, engaging marketing, and unexpected communication.

Media: Social media, celebrity endorsements

Summary: David Sandström, after nine years as Klarna's CMO, helped transform the brand into a global name with a playful branding approach and notable marketing campaigns featuring celebrities like Snoop Dogg and Lady Gaga. His departure marks a significant transition for Klarna as it prepares for its next phase of development following its introduction on the New York Stock Exchange.

Campaign Diaries

No Brand Diaries found.

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