Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

The medium from the beginning to the end: JCDecaux reinforces positioning and launches awards in Portugal

Campaign: O meio do princípio ao fim

Source: https://www.imagensdemarca.pt/artigo/o-meio-do-principio-ao-fim-jcdecaux-reforca-posicionamento-e-lanca-os-awards-em-portugal/

Goal: To enhance visibility and demonstrate the value of outdoor advertising throughout the communication process.

Claim: The medium from the beginning to the end

Summary: JCDecaux is launching a new strategic campaign in Portugal to reinforce its role as a partner for brands throughout all communication phases, alongside the upcoming JCDecaux Awards in March 2027. The campaign, developed with agency Judas, emphasizes JCDecaux's ability to assist brands from strategy definition to performance analysis, reflecting their experience over 54 years in the market.

Global

Klarna launches new brand campaign after over three years

Brand: Klarna

Campaign: null

Source: https://brand-news.it/brand/finanza/finanziari/klarna-lancia-la-nuova-campagna-di-brand-dopo-oltre-tre-anni/

Goal: To create a global brand communication campaign after over three years.

Claim: This campaign is a love letter to the wonderfully unpredictable places our minds can take us when we have a moment of mental freedom.

Media: film, radio, outdoor, digital, social media

Summary: Klarna launches its first global brand campaign in over three years, focusing on the idea that when finances are managed well, individuals can let their minds wander to unpredictable thoughts. The internally conceived campaign features various spontaneous reflections, showcasing that freedom in thought. The campaign is set to launch globally in September across multiple media channels and will be adapted for different markets, including the US, UK, Germany, Italy, and Sweden.

Brand Communication creative campaign digital marketing

Argentina

New: Babysec Ultra Soft and VML Argentina validate the daily efforts of mothers and fathers

Brand: Babysec Ultra Soft

Campaign: Lo estás haciendo bien

Source: https://www.adlatina.com/publicidad/babysec-ultra-soft-y-vml-argentina-validan-el-esfuerzo-diario-de-las-madres-y-padres

Goal: To reassure parents during the early stages of their children's growth

Claim: You're doing great

Media: Television, outdoor, radio, digital platforms, pop, and social media

Summary: The campaign by Babysec Ultra Soft and VML Argentina aims to reassure caregivers during the early stages of children's lives with a simple message: 'You're doing great'. It emphasizes the importance of validating daily efforts rather than providing instructions, highlighting the challenges of parenting.

Brand Communication parenting reassurance

Portugal

There is no future without the past, nor innovation without creativity

Brand: Delta Q

Campaign: 100% digital campaign with Mariana Cabral and Catarina Gouveia

Source: https://www.imagensdemarca.pt/artigo/nao-ha-futuro-sem-passado-nem-inovacao-sem-criatividade/

Goal: To connect with younger consumers through digital platforms

Claim: Coffee brings people together

Media: Digital platforms

Summary: The article discusses Delta-Cafés' innovative approach to their digital campaign featuring Mariana Cabral and Catarina Gouveia, aiming to attract younger consumers by emphasizing the connection coffee creates among people, despite differences. It also highlights EDP’s 50th anniversary and their commitment to leading in renewable energy.

Brand Communication digital marketing youth engagement