Welcome to the automated Brand Tracker diaries.
Advertising is like a marathon, sometimes also like a creative sprint
Goal: Address the concerns and uncertainties of future parents
Claim: It's just a phase
Summary: The children's stroller brand Joolz has launched a limited collection called 'It's Just a Phase', which conveys the message 'It's just a phase', aimed at addressing the worries and uncertainties of prospective parents.
The Month of Italian Fashion Has Begun
Source: https://www.marketingmagazin.si/aktualno/prommocija/12264/zacel-se-je-mesec-italijanske-mode/novice
Goal: Address concerns and uncertainties of expectant parents
Claim: It's just a phase
Summary: The children's stroller brand Joolz has launched a limited collection titled 'It's Just a Phase,' which aims to resonate with the concerns and uncertainties of expectant parents.
The Series ‘This is Life’ Returns with a New Season
Goal: To address the concerns and uncertainties of expectant parents
Claim: It's just a phase
Summary: The baby stroller brand Joolz has launched a limited collection called 'It's Just a Phase', which aims to resonate with the worries and uncertainties faced by expectant parents.
»We are not bold enough. Let’s spice things up!« – Marketing Magazine
Goal: Address the concerns and uncertainties of expectant parents.
Claim: It's just a phase
Summary: The baby stroller brand Joolz has launched a limited collection called It's Just a Phase, targeting the worries and uncertainties of expectant parents.
T-2 with a new campaign says: Life is the BEST
Goal: To address the concerns and uncertainties of expectant parents
Claim: It's just a phase
Summary: The baby stroller brand Joolz has launched a limited collection titled 'It's Just a Phase', which aims to reassure and address the concerns and uncertainties faced by expectant parents.
Marjan Novak in the SoMoCast Podcast about the Future of Media – Marketing Magazine
Goal: Address concerns of expectant parents
Claim: It's just a phase
Summary: The children's stroller brand Joolz has launched a limited collection called 'It's Just a Phase,' which aims to resonate with the worries and uncertainties of future parents.
Memes about Tesla that have amused us in recent days
Goal: Address concerns and uncertainty of expectant parents
Claim: It's just a phase
Summary: The baby stroller brand Joolz has launched a limited collection called 'It's Just a Phase', which addresses the concerns and uncertainties of expectant parents with its message.
From Longevity to ADHD: Who Will Appear at This Year’s TEDxLjubljana?
Goal: Address the concerns and uncertainties of expectant parents
Claim: It's just a phase
Summary: The children's stroller brand Joolz has launched a limited collection called 'It's Just a Phase', which aims to address the worries and uncertainties of expectant parents.
Will AI Replace Parents? O2 Foundation Offers Concrete Help and Launches Safe Online
Goal: To enhance online safety for children through parent-child communication
Claim: Your mom vs. AI mom
Media: Educational games, guides, expert materials
Summary: The O2 Foundation has launched a new version of its educational program 'Safe Online' aimed at helping parents, children, and teachers discuss online safety and digital communication. Research among 1,700 children revealed that safety in the online world relies more on open communication than on parental controls alone, leading to the campaign 'Your mom vs. AI mom', which emphasizes the importance of dialogue between parents and children regarding digital activities.
Here Is Semper’s New Communication Concept
Goal: To portray the experiences of parenthood authentically and supportively.
Media: online video, outdoor, social media, influencer collaborations
Summary: Semper has launched a new communication concept called 'For Long Days and Short Years', aimed at capturing the paradox of time experienced by parents of young children. The campaign emphasizes that parents are not alone in their experiences, portraying everyday life with children in an unfiltered and authentic way. The campaign materials are sourced from the cameras of parents and aim to establish Semper as a supportive companion throughout the early years of parenthood.
Aptamil Returns as Sponsor of RollerCoaster.ie’s ‘A Little Birdie Told Me’ Podcast
Goal: To support parents through expert advice and authentic stories
Claim: Supporting parents is at the heart of what we do at Aptamil Follow-On Milk
Media: Podcast and digital content
Summary: Aptamil Follow On Milk continues its partnership as the headline sponsor for the 11th season of the 'A Little Birdie Told Me' podcast, focusing on women's resilience and family life. The season features conversations with various guests discussing how they navigate challenges while balancing personal and family well-being. The podcast has become a trusted resource for parents in Ireland, promoting comfortable and uplifting discussions.
Lakers with the Most Viewed and Followed Content RTV Slovenia – Marketing Magazine
Goal: To highlight the real experiences of motherhood
Media: video
Summary: The MAM campaign 'DOST MAM' focuses on showcasing real experiences of motherhood through a series of five video conversations that address topics often not discussed in idealized representations of parenting.
Revealed: 100 Slovene Companies with the Greatest Potential for International Growth
Goal: To address real motherhood experiences and discuss topics often overlooked in idealized portrayals of parenting.
Media: Video conversations
Summary: The brand MAM focuses on real experiences of motherhood in its campaign 'DOST MAM', which features a series of five video conversations addressing topics often not discussed in idealized images of parenting.
Nuša Ferkulj Joins NLB – Marketing Magazine
Source: https://www.marketingmagazin.si/aktualno/premmiki/11999/nusa-ferkulj-se-je-pridruzila-nlb/novice
Goal: To highlight real experiences of motherhood
Media: video
Summary: The MAM brand's campaign 'DOST MAM' focuses on real experiences of motherhood. It presents a series of five video conversations that address topics often not discussed in idealized portrayals of parenting.
Slovenian Among Rare Languages with Translation of ICC/ESOMAR Code – Marketing Magazine
Goal: Highlight real experiences of motherhood
Media: video series
Summary: The MAM brand's campaign 'DOST MAM' focuses on authentic experiences of motherhood, addressing topics often overlooked in idealized portrayals of parenthood through a series of five video conversations.
Roman Krušič is the new director of online products at Futuri – Marketing Magazine
Goal: To highlight real motherhood experiences.
Media: Video conversations
Summary: The MAM brand's campaign 'DOST MAM' focuses on real motherhood experiences, addressing topics often not discussed in idealized portrayals of parenting through a series of five video conversations.
WPP Under Pressure Due to Allegations of Withholding Media Discounts – Marketing Magazine
Goal: Highlight real experiences of motherhood
Media: Video series
Summary: The MAM brand's campaign 'I HAVE ENOUGH' focuses on real experiences of motherhood, featuring a series of five video discussions that address topics often unspoken in idealized portrayals of parenthood.
Klemen Avsenik is the new sales director at Planet TV – Marketing Magazine
Goal: Highlight the real experiences of motherhood
Media: video discussions
Summary: The MAM brand's campaign 'DOST MAM' focuses on genuine motherhood experiences by launching a series of five video discussions that address topics often left unspoken in idealized portrayals of parenting.
Slovenia Among the Top Ten in AI Usage in Companies – Marketing Magazine
Goal: To discuss real experiences of motherhood
Media: video interviews
Summary: The brand MAM, in its campaign 'DOST MAM', highlights real experiences of motherhood. Through a series of five video conversations, it addresses topics that are often not discussed in idealized portrayals of parenting.
MAM has enough of perfect parenting
Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/12007/mam-ima-dost-popolnega-starsevstva/novice
Goal: To address real experiences of motherhood that are often not discussed in idealized portrayals of parenting
Media: video series
Summary: The MAM brand in its campaign 'DOST MAM' focuses on real experiences of motherhood. It features a series of five video conversations that tackle topics that are often overlooked in idealized depictions of parenting.
noon Food offers parents ‘FINALLY’ moment in back-to-school campaign
Goal: To celebrate the relief parents feel when kids go back to school.
Claim: FINALLY
Media: Social media, on-ground engagement
Summary: noon Food's back-to-school campaign uniquely focuses on parents, highlighting their relief with the return of routine and peace when kids go back to school. Running from August 28 to September 6 in the UAE, it uses humor to shift perceptions of the brand from just a delivery service to an emotionally relevant participant in family life. The campaign involves surprising parents with free coffee during school drop-offs, making the back-to-school experience about them.
AA Insurance and McCann NZ launch new campaign
Source: https://stoppress.co.nz/campaigns/aa-insurance-and-mccann-nz-launch-new-campaign/
Goal: Encourage parents to embrace their children's driving independence
Claim: Born ready
Media: television, magazine, outdoor, digital, social media
Summary: AA Insurance and McCann New Zealand launched the 'Born ready' campaign featuring a young driver navigating an imaginative world called 'Hazard City'. The campaign addresses parental concerns about their teenagers' driving by showcasing the journey through a visually crafted environment, emphasizing a reassuring message that young drivers are ready for independence with the right insurance coverage.
New: Babysec Ultra Soft and VML Argentina validate the daily efforts of mothers and fathers
Goal: To reassure parents during the early stages of their children's growth
Claim: You're doing great
Media: Television, outdoor, radio, digital platforms, pop, and social media
Summary: The campaign by Babysec Ultra Soft and VML Argentina aims to reassure caregivers during the early stages of children's lives with a simple message: 'You're doing great'. It emphasizes the importance of validating daily efforts rather than providing instructions, highlighting the challenges of parenting.
Focus Junior arrives on Substack with ‘Parents on Board’
Goal: To provide insights and practical tools for parents.
Media: Substack
Summary: Focus Junior launches on Substack with 'Genitori a bordo', a weekly newsletter designed to offer parents insights and practical tools for their relationship with their children. The project, led by Sarah Pozzoli, aims to address parenting topics through a scientific yet accessible approach, involving experts and the readership community. The newsletter features an interactive component including Q&A sections, surveys, reading recommendations, and downloadable educational materials. This initiative is part of Mondadori Media's strategy to develop digital channels and create new engagement opportunities with audiences. 'Genitori a bordo' will also include dedicated initiatives for subscribers, such as webinars, live sessions, and events.