Brand Tracker

Source: https://campaignme.com/prada-beauty-announces-zendaya-as-global-ambassador/

Goal: Celebrate the complexity and authenticity of women.

Summary: Prada Beauty has appointed Zendaya as the global ambassador for Prada Paradoxe, marking a new chapter for the brand. The campaign celebrates the essence of the modern woman, highlighted by a new fragrance, Prada Paradoxe Sweet Chemistry Eau de Parfum. Zendaya embodies the brand's message of authenticity and complexity, aligning with Prada's vision of continuous evolution in femininity.