Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Will AI Replace Parents? O2 Foundation Offers Concrete Help and Launches Safe Online

Brand: O2

Campaign: Safe Online

Source: https://www.mam.cz/novinky/analyzy-a-data/2026-09/nahradi-rodice-ai-nadace-o2-nabizi-konkretni-pomoc-a-spousti-bezpecne-v-siti/

Goal: To enhance online safety for children through parent-child communication

Claim: Your mom vs. AI mom

Media: Educational games, guides, expert materials

Summary: The O2 Foundation has launched a new version of its educational program 'Safe Online' aimed at helping parents, children, and teachers discuss online safety and digital communication. Research among 1,700 children revealed that safety in the online world relies more on open communication than on parental controls alone, leading to the campaign 'Your mom vs. AI mom', which emphasizes the importance of dialogue between parents and children regarding digital activities.

United Kingdom

EE partners Educating Yorkshire headteacher for online safety sessions

Brand: EE

Campaign: Online Safety Sessions

Source: https://www.campaignlive.co.uk/article/ee-partners-educating-yorkshire-headteacher-online-safety-sessions/1968924

Goal: To help parents manage young people's online safety

Summary: EE is partnering with Educating Yorkshire's headteacher to provide one-on-one appointments for parents, aimed at helping them manage the online safety of their children.

online safety parental support

Czech Republic

Jirka Explains Things and Česká spořitelna Launches Jirka’s Call Center – MAM

Brand: Česká spořitelna

Campaign: Jirkovo call centrum

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/jirka-vysvetluje-veci-a-ceska-sporitelna-spousti-projekt-jirkovo-call-centrum/

Goal: To increase awareness about online scams and enhance financial literacy

Claim: Protect your finances from scams

Media: Online videos

Summary: Česká spořitelna has partnered with Jiří Burýšek, known as Jirka vysvětluje věci, to launch a project called Jirkovo call centrum focused on educating the public about online safety and fraud. The campaign aims to inform and entertain audiences while addressing critical issues like investment fraud and cyber threats, leveraging Burýšek's approachable communication style. Through absurd scenarios where they engage scammers, the project seeks to expose manipulative techniques and raise awareness about the risks of online scams.

financial literacy fraud awareness online safety