Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Arnaldo is back to warn about five new types of banking fraud

Brand: Associação Portuguesa de Bancos

Campaign: Don’t Fall for Fraud

Source: https://www.imagensdemarca.pt/artigo/o-arnaldo-esta-de-volta-para-alertar-para-cinco-novos-tipos-de-fraude-bancaria/

Goal: To enhance financial and digital literacy among consumers and raise awareness of new types of banking fraud.

Claim: Don't fall for fraud.

Media: LinkedIn, Instagram, Facebook

Summary: The Portuguese Banking Association has relaunched the character Arnaldo to help consumers identify new types of banking fraud, namely vishing, smishing, phishing, and QR fraud. The campaign will run for five weeks with bi-weekly content on various platforms and aims to educate the public on safe digital behaviors.

Czech Republic

Jirka Explains Things and Česká spořitelna Launches Jirka’s Call Center – MAM

Brand: Česká spořitelna

Campaign: Jirkovo call centrum

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/jirka-vysvetluje-veci-a-ceska-sporitelna-spousti-projekt-jirkovo-call-centrum/

Goal: To increase awareness about online scams and enhance financial literacy

Claim: Protect your finances from scams

Media: Online videos

Summary: Česká spořitelna has partnered with Jiří Burýšek, known as Jirka vysvětluje věci, to launch a project called Jirkovo call centrum focused on educating the public about online safety and fraud. The campaign aims to inform and entertain audiences while addressing critical issues like investment fraud and cyber threats, leveraging Burýšek's approachable communication style. Through absurd scenarios where they engage scammers, the project seeks to expose manipulative techniques and raise awareness about the risks of online scams.

financial literacy fraud awareness online safety