Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Aldi Tells the Change in Brand Perception in the Campaign ‘Aldi Kinder’, from Stigma to a Brand for Everyone

Brand: Aldi

Campaign: Aldi Kinder

Source: https://brand-news.it/brand/retail/aldi-racconta-il-cambiamento-di-percezione-del-brand-nella-campagna-aldi-kinder-dallo-stigma-a-insegna-per-tutti/

Goal: Change brand perception

Media: Video podcasts

Summary: The film launched at the end of September is accompanied by a series of video podcasts featuring famous personalities sharing their childhood memories from the 90s.

Slovenia

Lakers with the Most Viewed and Followed Content RTV Slovenia – Marketing Magazine

Brand: MAM

Campaign: DOST MAM

Source: https://www.marketingmagazin.si/aktualno/mmediji/11996/lakersi-med-najbolj-gledanimi-in-branimi-vsebinami-rtv-slovenija/novice

Goal: To highlight the real experiences of motherhood

Media: video

Summary: The MAM campaign 'DOST MAM' focuses on showcasing real experiences of motherhood through a series of five video conversations that address topics often not discussed in idealized representations of parenting.

motherhood parenting video campaign

Slovenia

Autumn Calendar for Marketers: Where to Go in Slovenia, Croatia, and Abroad

Brand: MAM

Campaign: DOST MAM

Source: https://www.marketingmagazin.si/aktualno/novice/11993/jesenski-koledar-za-marketingase-kam-v-sloveniji-na-hrvaskem-in-v-tujino/novice

Goal: To highlight the real experiences of motherhood

Media: video conversations

Summary: The MAM brand's campaign 'DOST MAM' focuses on real experiences of motherhood, addressing topics that are often not discussed in idealized representations of parenthood through a series of five video conversations.

motherhood real experiences video campaign

Slovenia

Nuša Ferkulj Joins NLB – Marketing Magazine

Brand: MAM

Campaign: DOST MAM

Source: https://www.marketingmagazin.si/aktualno/premmiki/11999/nusa-ferkulj-se-je-pridruzila-nlb/novice

Goal: To highlight real experiences of motherhood

Media: video

Summary: The MAM brand's campaign 'DOST MAM' focuses on real experiences of motherhood. It presents a series of five video conversations that address topics often not discussed in idealized portrayals of parenting.

motherhood parenting real experiences video campaign

Croatia

Klemen Avsenik is the new sales director at Planet TV – Marketing Magazine

Brand: MAM

Campaign: DOST MAM

Source: https://www.marketingmagazin.si/aktualno/premmiki/12006/klemen-avsenik-je-novi-direktor-prodaje-na-planet-tv/novice

Goal: Highlight the real experiences of motherhood

Media: video discussions

Summary: The MAM brand's campaign 'DOST MAM' focuses on genuine motherhood experiences by launching a series of five video discussions that address topics often left unspoken in idealized portrayals of parenting.

motherhood parenting video campaign