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Displaying 1 Campaigns tagged with "brand-perception"
Panama
René Bustamante and Olenky Rosales: ‘We need to pause a little and convey the pleasure of thinking and formulating better questions’
Goal: To modernize the perception of the bank and connect with customers' daily lives
Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.