Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

VML Czechia Turns All 11 Nominations at Golden Drum into Awards

Brand: KitKat

Campaign: Censored Reality (Sensitive Content Exposed) and KitKat Break Billboards

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-10/vml-czechia-promenila-vsech-11-nominaci-na-golden-drumu-v-oceneni/

Goal: To raise awareness about the reality of war-affected individuals and provide a break from traditional advertising.

Claim: Take a break, have a KitKat.

Media: Social media, billboards, microsite

Summary: VML Czechia won 11 awards at the Golden Drum festival, including gold, silver, and bronze accolades for campaigns supporting KitKat and Doctors Without Borders. The 'Censored Reality' campaign focused on exposing the harsh realities behind content labeled as sensitive, while 'KitKat Break Billboards' transformed empty advertising spaces into interactive experiences that encourage engagement with the brand.

France

Caritas Gives a Voice to a Unique Witness

Brand: Caritas

Campaign: Give a Voice to a Unique Witness

Source: https://www.mm.be/news-fr-93759-caritas-donne-la-parole-agrave-un-temoin-pas-comme-les-autres

Goal: To raise awareness through personal testimonies.

Claim: Giving a voice to those who matter.

Summary: The article discusses a campaign by Caritas that focuses on sharing unique personal testimonies to highlight social issues. The initiative aims to bring attention to the importance of listening to diverse experiences within society.

personal testimonies social awareness

Mexico

To See: The Piece by FCB Newlink for Save The Children Mexico

Brand: Save the Children Mexico

Campaign: La Fiesta de Itzel

Source: https://www.adlatina.com/publicidad/para-ver-la-pieza-de-fcb-newlink-para-save-the-children-mxico

Goal: To raise awareness about child marriage

Summary: La Fiesta de Itzel, created by FCB Newlink for Save the Children Mexico, was recognized as People's Favourite in the Human Rights category at the ACT Tributes to Creativity for Good during Cannes Lions 2026. The campaign addresses the ongoing issue of child marriage in Mexico and aims to reveal how thousands of girls continue to be forced into marriage despite legal advancements against this practice. It emphasizes the normalization of such violence and encourages necessary conversations to raise awareness.

child marriage human rights social awareness

Panama

René Bustamante and Olenky Rosales: ‘We need to pause a little and convey the pleasure of thinking and formulating better questions’

Brand: Credicorp Bank

Campaign: Va contigo

Source: https://www.adlatina.com/publicidad/ren-bustamante-y-olenky-rosales-necesitamos-detenemos-un-poco-y-transmitir-el-placer-de-pensar-y-de-formular-mejores-preguntas

Goal: To modernize the perception of the bank and connect with customers' daily lives

Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.

brand perception consumer engagement financial services gender equity social awareness