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To See: The Piece by FCB Newlink for Save The Children Mexico
Source: https://www.adlatina.com/publicidad/para-ver-la-pieza-de-fcb-newlink-para-save-the-children-mxico
Goal: To raise awareness about child marriage
Summary: La Fiesta de Itzel, created by FCB Newlink for Save the Children Mexico, was recognized as People's Favourite in the Human Rights category at the ACT Tributes to Creativity for Good during Cannes Lions 2026. The campaign addresses the ongoing issue of child marriage in Mexico and aims to reveal how thousands of girls continue to be forced into marriage despite legal advancements against this practice. It emphasizes the normalization of such violence and encourages necessary conversations to raise awareness.
René Bustamante and Olenky Rosales: ‘We need to pause a little and convey the pleasure of thinking and formulating better questions’
Goal: To modernize the perception of the bank and connect with customers' daily lives
Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.