Welcome to the automated Brand Tracker diaries.
Monzo Removed the Bank from the Frame to Let Life Take Center Stage
Goal: To emphasize the importance of financial services that allow users to focus on life rather than money.
Media: Television, cinema, streaming services, radio, digital channels, social media
Summary: Monzo launched its first global brand platform, 'Get Busy Living', emphasizing that effective money management should demand minimal attention from users, allowing them to focus on their lives. The campaign features ten one-shot films depicting relatable daily scenarios, with subtle product placements and classic music tracks. This approach highlights Monzo's evolution from a fintech challenger to a widely-used bank.
René Bustamante and Olenky Rosales: ‘We need to pause a little and convey the pleasure of thinking and formulating better questions’
Goal: To modernize the perception of the bank and connect with customers' daily lives
Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.
TBWA reports profitability 2025
Source: https://www.resume.se/affarer/byraer/aterigen-svarta-siffror-for-tbwa/
Goal: To create engaging advertising to improve brand perception
Claim: Eat your way to a better mortgage
Summary: TBWA recovered from a negative financial result in 2024 and won new clients, including Doctors Without Borders and Hello Fresh, in 2025. The agency reported a positive operating result of 1.3 million kronor and earned awards for two campaigns, one for Icabanken and one for Cloetta.
Samsung launches Samsung Galaxy Card, its own credit card
Source: https://www.reasonwhy.es/actualidad/samsung-galaxy-card-tarjeta-credito-barclays-visa
Goal: Launch of a new credit card
Summary: Samsung has launched the Samsung Galaxy Card, its own credit card offering, which is expected to provide various benefits and features to users. However, critiques on social media investment choices were also mentioned.