Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Make Your Dreams Come True with Gorenjska Bank

Brand: Gorenjska banka

Campaign: Uresničite sanje z Gorenjsko banko

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/12086/uresnicite-sanje-z-gorenjsko-banko/novice

Goal: To help clients realize their dreams through financial services

Claim: Make your dreams come true with Gorenjska banka

Summary: The article discusses a campaign by Gorenjska banka aimed at helping clients achieve their dreams through various financial services. The initiative emphasizes the bank's commitment to customer aspirations and financial well-being.

New Zealand

AMP New Zealand and misterwolf launch new retirement campaign

Brand: AMP New Zealand

Campaign: Good to know

Source: https://stoppress.co.nz/campaigns/amp-new-zealand-and-misterwolf-launch-new-retirement-campaign/

Goal: Raise awareness of retirement planning and position AMP as a trusted partner

Claim: It's not about what we are retiring from, but what we are retiring to.

Media: broadcast, print, online, social media, out of home, digital display, AMP website

Summary: AMP New Zealand has launched the 'Good to know' campaign in collaboration with creative agency misterwolf, focusing on a fresh perspective of retirement planning. The campaign, inspired by insights from the AMP Retirement Confidence Index, uses engaging visuals to convey the complexities of retirement, emphasizing lifestyle over financial fears. Produced by Assembly, the campaign includes a 30-second film and multiple cutdowns across various media platforms.

financial services retirement planning

Slovenia

Klemen Rutar Joined Agency ENKI – Marketing Magazine

Brand: Gorenjska banka

Campaign: Hitri kredit

Source: https://www.marketingmagazin.si/aktualno/premmiki/12083/klemen-rutar-se-je-pridruzil-agenciji-enki/novice

Goal: Encourage people to realize their wishes without delay

Summary: Gorenjska banka continues its story of fulfilling dreams this autumn with a campaign for Fast Credit in collaboration with Agency 101, targeting individuals who do not wish to postpone the realization of their desires any longer.

advertising banking financial services

Slovenia

Slovenian Communicators among Recipients of PRO PR Globe Awards – Marketing Magazine

Brand: Gorenjska banka

Campaign: Hitri kredit

Source: https://www.marketingmagazin.si/aktualno/nagrade/12084/pet-slovenskih-komunikatorjev-med-prejemniki-priznanja-pro-pr-globe-awards/novice

Goal: Encourage immediate fulfillment of desires

Summary: Gorenjska banka continues its story of dream realization this autumn with a campaign for Hitri kredit, developed by Agencija 101. The campaign targets individuals who do not want to delay the fulfillment of their wishes any longer.

advertising financial services

Hargreaves Lansdown encourages people to ditch inactive banks

Brand: Hargreaves Lansdown

Campaign: Ditch Inactive Banks

Source: https://www.campaignlive.co.uk/article/hargreaves-lansdown-encourages-people-to-ditch-inactive-banks/4y9bj5gvgyrpj33qtfvbgmq1dw

Goal: Encourage people to switch from inactive banks

Summary: Hargreaves Lansdown has launched a campaign encouraging individuals to move away from inactive banks, highlighting the benefits of being proactive in choosing financial institutions.

banking campaign financial services

Saudi Arabia

Tabby unveils new brand identity, created in collaboration with Ragged Edge

Brand: Tabby

Campaign: New Brand Identity Launch

Source: https://campaignme.com/tabby-unveils-new-brand-identity-created-in-collab-with-ragged-edge/

Goal: To reflect the evolution of Tabby into a complete money app.

Claim: Reclaiming power over money.

Summary: Tabby, a financial services app in the Middle East, has launched a new brand identity in collaboration with the London-based agency Ragged Edge. This rebranding reflects Tabby's transformation from a payment solution to a comprehensive money management app, supporting over 25 million customers in the region.

branding financial services money management

Finland

Woltista Can Order a Meeting with a Säästöpankki Expert for a Couple of Weeks

Brand: Wolt

Campaign: Entrepreneur’s Day Initiative

Source: https://www.markkinointiuutiset.fi/artikkelit/woltista-voi-tilata-parin-viikon-ajan-saastopankin-asiantuntijan

Goal: To facilitate discussions on services that simplify business operations

Claim: Order a meeting with a Säästöpankki expert through Wolt

Media: Wolt platform

Summary: Wolt and Säästöpankki Helsinki are collaborating for Entrepreneur's Day, allowing businesses to book an appointment with a Säästöpankki expert directly through Wolt. The aim is to foster discussions about services that could genuinely assist businesses in their daily operations and to anticipate future digital service needs. This limited trial runs until September 15th, with Entrepreneur's Day celebrated on September 5th.

business collaboration digital services financial services

Peru

New: TBWA Perú, BCP and Daniela Darcourt demonstrate the exchange rate that benefits

Brand: BCP

Campaign: Súper Tipo de Cambio

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-bcp-y-daniela-darcout-demuestran-el-tipo-de-cambio-que-s-conviene

Goal: Increase awareness and usage of BCP's exchange rate service

Claim: The only exchange that truly benefits you is BCP's Súper Tipo de Cambio

Media: Digital platforms, TikTok Live, streaming programs

Summary: The campaign, developed by BCP and TBWA Perú, features singer Daniela Darcourt promoting the bank's 'Súper Tipo de Cambio' through a digital action that combines entertainment and engagement. The initiative effectively captured public attention in the competitive financial market and aimed to boost awareness and usage of the bank's favorable exchange services, culminating in a digital debate that revealed the campaign's true intent. To enhance engagement, BCP also offered prizes to users who participated in currency exchanges during the campaign period.

digital marketing financial services influencer marketing

UAE

Mashreq puts CFOs at the heart of B2B marketing, gaining 11.3m views

Brand: Mashreq

Campaign: The Art of Not Selling

Source: https://campaignme.com/mashreq-masterclass-puts-cfos-at-the-heart-of-b2b-marketing-generating-11-3m-views/

Goal: To engage CFOs and finance leaders through knowledge sharing and peer discussions

Media: Mashreq Masterclass Series

Summary: Mashreq developed the Mashreq Masterclass Series, a platform for CFOs and finance leaders to share experiences and insights through authentic peer-to-peer conversations, responding to the challenge of reaching this difficult audience with traditional marketing. The initiative aims to foster meaningful engagement and reinforce Mashreq's role as a trusted business partner.

B2B marketing CFO engagement financial services thought leadership

United Kingdom

Monzo Removed the Bank from the Frame to Let Life Take Center Stage

Brand: Monzo

Campaign: Get Busy Living

Source: https://www.media-marketing.com/vijesti/monzo-je-banku-sklonio-iz-kadra-da-bi-zivot-dobio-glavnu-ulogu/

Goal: To emphasize the importance of financial services that allow users to focus on life rather than money.

Media: Television, cinema, streaming services, radio, digital channels, social media

Summary: Monzo launched its first global brand platform, 'Get Busy Living', emphasizing that effective money management should demand minimal attention from users, allowing them to focus on their lives. The campaign features ten one-shot films depicting relatable daily scenarios, with subtle product placements and classic music tracks. This approach highlights Monzo's evolution from a fintech challenger to a widely-used bank.

advertising campaign digital banking financial services

Panama

René Bustamante and Olenky Rosales: ‘We need to pause a little and convey the pleasure of thinking and formulating better questions’

Brand: Credicorp Bank

Campaign: Va contigo

Source: https://www.adlatina.com/publicidad/ren-bustamante-y-olenky-rosales-necesitamos-detenemos-un-poco-y-transmitir-el-placer-de-pensar-y-de-formular-mejores-preguntas

Goal: To modernize the perception of the bank and connect with customers' daily lives

Summary: René Bustamante and Olenky Rosales from McCann Panamá discussed successful campaigns from the agency in 2025, highlighting how different campaigns addressed consumer needs and social issues. Notably, 'Va contigo' for Credicorp Bank effectively positioned the bank as a relatable ally for daily financial needs, while other campaigns tackled themes such as the co-creation of content with consumers and gender equity.

brand perception consumer engagement financial services gender equity social awareness

Sweden

TBWA reports profitability 2025

Brand: Icabanken

Campaign: Eat your way to a better mortgage

Source: https://www.resume.se/affarer/byraer/aterigen-svarta-siffror-for-tbwa/

Goal: To create engaging advertising to improve brand perception

Claim: Eat your way to a better mortgage

Summary: TBWA recovered from a negative financial result in 2024 and won new clients, including Doctors Without Borders and Hello Fresh, in 2025. The agency reported a positive operating result of 1.3 million kronor and earned awards for two campaigns, one for Icabanken and one for Cloetta.

advertising awards financial services

Global

Samsung launches Samsung Galaxy Card, its own credit card

Brand: Samsung

Campaign: Samsung Galaxy Card

Source: https://www.reasonwhy.es/actualidad/samsung-galaxy-card-tarjeta-credito-barclays-visa

Goal: Launch of a new credit card

Summary: Samsung has launched the Samsung Galaxy Card, its own credit card offering, which is expected to provide various benefits and features to users. However, critiques on social media investment choices were also mentioned.

credit card financial services