Campaign Diaries
What happens when the shopping trip never ends?
Source: https://campaignme.com/what-happens-when-the-shopping-trip-never-ends/
Goal: Explore the changing dynamics of shopping behavior in the MENA region
Claim: Shopping is becoming a series of micro-decisions embedded in everyday digital behavior.
Media: Digital channels, social media
Summary: The article discusses how shopping behavior in the UAE and Saudi Arabia is evolving into a series of micro-decisions influenced by digital interactions, AI, and social media. Tabby's survey reveals that consumer journeys are increasingly fragmented, with a significant portion of product discovery occurring online, even if purchases happen in physical stores.
Campaign Diaries
No Brand Diaries found.
Tabby unveils new brand identity, created in collaboration with Ragged Edge
Source: https://campaignme.com/tabby-unveils-new-brand-identity-created-in-collab-with-ragged-edge/
Goal: To reflect the evolution of Tabby into a complete money app.
Claim: Reclaiming power over money.
Summary: Tabby, a financial services app in the Middle East, has launched a new brand identity in collaboration with the London-based agency Ragged Edge. This rebranding reflects Tabby's transformation from a payment solution to a comprehensive money management app, supporting over 25 million customers in the region.
Campaign Diaries
No Brand Diaries found.
