Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Zoom and Colin Jost Make the Case for B2B Comedy

Brand: Zoom

Campaign: Zoom Ahead

Source: https://www.adweek.com/media/zoom-colin-jost-b2b-comedy/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=4

Goal: To expand brand recognition beyond video conferencing.

Summary: Zoom has partnered with Colin Jost and his production studio No Notes to create comedically-driven marketing content that positions the brand beyond just video calls. The company's marketing strategy focuses on engaging audiences through humor, leveraging Zoom's established cultural presence, and trusting the vision of Jost's creative team.

UAE

Mashreq puts CFOs at the heart of B2B marketing, gaining 11.3m views

Brand: Mashreq

Campaign: The Art of Not Selling

Source: https://campaignme.com/mashreq-masterclass-puts-cfos-at-the-heart-of-b2b-marketing-generating-11-3m-views/

Goal: To engage CFOs and finance leaders through knowledge sharing and peer discussions

Media: Mashreq Masterclass Series

Summary: Mashreq developed the Mashreq Masterclass Series, a platform for CFOs and finance leaders to share experiences and insights through authentic peer-to-peer conversations, responding to the challenge of reaching this difficult audience with traditional marketing. The initiative aims to foster meaningful engagement and reinforce Mashreq's role as a trusted business partner.

B2B marketing CFO engagement financial services thought leadership