Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

M42 launches global healthcare thought leadership platform Beyond Bounds

Brand: M42

Campaign: Beyond Bounds

Source: https://campaignme.com/m42-launches-global-healthcare-thought-leadership-platform-beyond-bounds/

Goal: To foster cross-disciplinary and cross-border discussions on healthcare developments.

Media: original articles, expert commentary, video, podcasts

Summary: M42 has launched Beyond Bounds, a global thought leadership platform aimed at exploring advancements in healthcare, including genomics, AI, and precision medicine. The platform seeks to promote discussions about health inequities and access to technology, featuring contributions from various experts in the field.

AI genomics healthcare innovation thought leadership

UAE

Mashreq puts CFOs at the heart of B2B marketing, gaining 11.3m views

Brand: Mashreq

Campaign: The Art of Not Selling

Source: https://campaignme.com/mashreq-masterclass-puts-cfos-at-the-heart-of-b2b-marketing-generating-11-3m-views/

Goal: To engage CFOs and finance leaders through knowledge sharing and peer discussions

Media: Mashreq Masterclass Series

Summary: Mashreq developed the Mashreq Masterclass Series, a platform for CFOs and finance leaders to share experiences and insights through authentic peer-to-peer conversations, responding to the challenge of reaching this difficult audience with traditional marketing. The initiative aims to foster meaningful engagement and reinforce Mashreq's role as a trusted business partner.

B2B marketing CFO engagement financial services thought leadership